TECH & TOOLS

Four layers of signal. One reading.

What people say, who they are, what they do and what they search for. Our platforms collect it, our algorithms qualify it, and a consultant tells you what it means.

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Four layers, four ways of hearing a market.

Each layer answers something the others cannot. Used alone, any one of them gives a confident and partial answer, which is the most expensive kind.

01

Social listening

what is said

Reads
Volumes, topics, sentiment, how a conversation travels
Cannot tell you
Who these people are beyond their post
02

Audience intelligence

who says it

Reads
Interests, passions, brand affinities, media relationships
Cannot tell you
What they buy
03

Digital panel

what they do

Reads
Behaviour of about three billion consumers, nobody recruited
Cannot tell you
What they think of you
04

Search listening

what they ask

Reads
Google and Amazon queries, before the purchase and after the problem
Cannot tell you
How loud the topic is in public

We licence the tools, you get the answers.

No platform covers everything, and none of them reads itself. We run seven, with the search, press and AI tools around them, and pick what fits the question.

The platforms we run

And, depending on the question

Where the data comes from.

22 social networks and messaging platforms, in every market we cover, plus search, press and generative AI. Each question picks its sources; none of them is read alone.

Collect, qualify, decide.

The platforms collect; our proprietary algorithms qualify; consultants decide what is signal.

  1. Five platforms, 22 networks, search, press and generative AI.

    20+ languages monitored

  2. Our algorithms profile users on their interactions, behaviour and content consumption.

    3 bn users profiled daily · 5,000+ criteria

  3. An analyst reads it, in the language of the market, and tells you what to do.

    15 min from signal to alert, 24/7

Want to know which layer answers your question?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays and tells you which sources we would use, and what they cannot tell you.

A consultant, not a sales team. Weekdays, 9am to 7pm.

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