Your share of answer
On your category's questions, how often you are cited.
TECH & TOOLS
GEO AGENCY,
YOUR PLACE IN AI ANSWERS.
GEO (generative engine optimisation) measures and improves a brand's visibility in the answers of AI engines. We start from what the AIs answer, then from the sources that feed them.
✓Read by a Licter consultant
GEO AT A GLANCE
What is GEO?
GEO is a practice, not software. The term comes from a research paper published in late 2023 by researchers from Princeton, Georgia Tech, the Allen Institute for AI and IIT Delhi: it measures a source's place in answers written by an AI, where SEO measures a position in a list of links.
Related expertise AI listening, Search listening
WHAT IT DOES
What GEO lets you analyse.
The sources that count
The sites, articles and forums the AIs draw on.
Engines compared
ChatGPT, Gemini, Perplexity and Google's AI Overviews do not cite the same brands.
The levers
The content to produce or correct, and where.
GEO AGENCY
Why work with a GEO agency?
GEO provides data. A GEO agency like Licter turns it into a decision: here is how we use it.
GEO on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
GEO with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with GEO.
01 / 03
GEO diagnostic
- Your share of answer against competitors
- Questions where you are absent
- Sources that cite you or not
- The priorities
02 / 03
Monthly tracking
- The same question panel
- How your visibility changes
- Newly cited competitors
- A summary note
03 / 03
Content recommendations
- Topics to cover
- Sources to work on
- Information to correct
- The link with your agencies
USE CASES
GEO: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of GEO, and how we make up for them.
!Limit
Answers that move
Engines change often: that is why we follow the same question panel over time.
GEOWhat we make up for
!Limit
No guarantee
Nobody controls an AI's answer; you act on the sources, and measure the effect.
GEOWhat we make up for
＋We cross it with
ChatGPT
The brands cited on your category's questions, and in which order.
ChatGPTSee the page↗
＋We cross it with
Perplexity
Each answer lists the sites used: you see where your brand's image comes from.
PerplexitySee the page↗
＋We cross it with
Gemini
The brands cited on your questions, and in which order.
GeminiSee the page↗FAQ
Frequently asked questions about GEO.
Is Licter a GEO agency?
Yes: as a GEO agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
How is GEO different from SEO?
SEO aims for a place in a list of links; GEO aims for a mention in an answer written by an AI, often with no click. The levers overlap in part.
Do you produce the content?
No: we measure, explain and recommend; production stays with your teams or agencies.
TIME TO ACT
Looking for a GEO agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS