The archive
Years of conversation, to compare one period with another and see where a topic comes from.
TECH & TOOLS
BRANDWATCH AGENCY,
CONSUMER RESEARCH IN DEPTH.
Brandwatch is the insights teams' platform: years of archived conversation, fine-grained audiences, and research you can push far. We run it when the question needs perspective and precision.
✓Read by a Licter consultant
BRANDWATCH AT A GLANCE
What is Brandwatch?
Brandwatch is a consumer intelligence platform founded in Brighton in 2007 and bought by Cision in 2021. Its Consumer Research module archives the conversation of 100 million online sources; the platform has absorbed Crimson Hexagon, Qriously and Falcon.io.
Related expertise Social listening, Audience listening
WHAT IT DOES
What Brandwatch lets you analyse.
Fine-grained queries
A precise perimeter that separates your brand from the noise, the homonyms and the competitors.
Audiences
Who is talking, from which countries, with which interests and occupations.
Spikes explained
Volume rises detected, with the posts and topics that drive them.
BRANDWATCH AGENCY
Why work with a Brandwatch agency?
Brandwatch provides data. A Brandwatch agency like Licter turns it into a decision: here is how we use it.
Brandwatch on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Brandwatch with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Brandwatch.
01 / 03
Consumer study
- Your question put to years of conversation
- Needs and pain points
- Your customers' own words
- A recommendation, not an export
02 / 03
Category read
- A whole category, several markets
- Topics rising, and topics fading
- Your place against competitors
- The signals to follow next
03 / 03
Audience segmentation
- Segments built on what is said
- Their topics and their sources
- The voices that matter to each
- Personas that can be checked
USE CASES
Brandwatch: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Brandwatch, and how we make up for them.
!Limit
Public data only
Like every listening platform, it only reads what is public: no private messages, no closed accounts.
BrandwatchWhat we make up for
!Limit
An expert's tool
Its power lies in queries that take time to write and maintain: that is the work we do in your place.
BrandwatchWhat we make up for
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
SoPrism
What an audience cares about, ranked by real affinity.
SoPrismSee the page↗
＋We cross it with
Google Trends
Date a topic, and see whether it comes back each year.
Google TrendsSee the page↗FAQ
Frequently asked questions about Brandwatch.
Is Licter a Brandwatch agency?
Yes: as a Brandwatch agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Do we need our own Brandwatch licence?
Not for a study: we pick the tool by the question. If you already have a licence, we can also run it for you: that is Social Listening as a Service.
Does Cision own Brandwatch?
Yes, since 2021. It changes nothing for you: we remain independent of the publisher.
Brandwatch or Talkwalker?
It depends on the question: depth of archive and audiences on one side, images and continuous tracking on the other. Often, we cross the two.
TIME TO ACT
Looking for a Brandwatch agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS