A story's coverage
Every article on the same story, grouped.
TECH & TOOLS
GOOGLE NEWS AGENCY,
THE PRESS AGAINST SOCIAL.
Google News gathers press coverage as it lands. We set it against the social conversation: a topic born in the media does not read like a topic born on TikTok.
✓Read by a Licter consultant
GOOGLE NEWS AT A GLANCE
What is Google News?
Google News is Google's news aggregator, launched in 2002. It automatically groups articles from tens of thousands of publishers in many languages, and offers full coverage of each story.
Related expertise Live listening
Read Social media monitoring for companies: the guide (in French)
WHAT IT DOES
What Google News lets you analyse.
As it lands
Articles as soon as they are published.
Where a topic starts
Press first or social first: the timeline tells.
The outlets that matter
Which media covered it, and which were picked up.
GOOGLE NEWS AGENCY
Why work with a Google News agency?
Google News provides data. A Google News agency like Licter turns it into a decision: here is how we use it.
Google News on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Google News with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Google News.
01 / 03
Press and social monitoring
- Your brand's coverage
- Pick-ups on social
- Alerts when an article spreads
- A monthly review
02 / 03
Crisis reads
- The press and social timeline
- Media that amplified
- Angles picked up
- Response recommendations
03 / 03
Announcement review
- An announcement's coverage
- Its echo on social
- The messages that stuck
- The review for leadership
USE CASES
Google News: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Google News, and how we make up for them.
!Limit
An algorithmic selection
Google picks publishers and article order by its own criteria; it is not an exhaustive press review.
Google NewsWhat we make up for
!Limit
Full text
Access to paywalled articles depends on the outlets and your subscriptions.
Google NewsWhat we make up for
＋We cross it with
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
GEO
On your category's questions, how often you are cited.
GEOSee the page↗FAQ
Frequently asked questions about Google News.
Is Licter a Google News agency?
Yes: as a Google News agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Do you replace a press review?
Not necessarily: we add what it does not, the link with the social conversation and what to do about it.
Why does the press matter for AI?
AIs often rely on the press to answer: your media coverage weighs on your visibility in their answers.
TIME TO ACT
Looking for a Google News agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS