What Gemini recommends
The brands cited on your questions, and in which order.
TECH & TOOLS
GEMINI AGENCY,
GOOGLE'S AI.
Gemini is Google's assistant, available in its own app, in Android and in Google's tools. We read what it answers about your brand, and where it gets it from.
✓Read by a Licter consultant
GEMINI AT A GLANCE
What is Gemini?
Gemini is Google's conversational assistant. Launched in March 2023 as Bard, it was renamed Gemini in February 2024. It draws on Google Search and cites its sources; its reach across Google's ecosystem gives it a very large audience.
Related expertise AI listening
WHAT IT DOES
What Gemini lets you analyse.
The link with Google Search
The sources it picks up, often close to those that rank on Google.
Errors
False or outdated information about your brand.
A huge audience
Android, the app and Google's tools: an answer seen by many.
GEMINI AGENCY
Why work with a Gemini agency?
Gemini provides data. A Gemini agency like Licter turns it into a decision: here is how we use it.
Gemini on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Gemini with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Gemini.
01 / 03
Answer audit
- Your category's key questions
- What the assistant answers
- Your place against competitors
- Errors to correct
02 / 03
Regular tracking
- The same questions every month
- How answers change
- The sources cited
- A note for communication
03 / 03
Assistants compared
- ChatGPT, Claude, Gemini, Perplexity, Grok
- Who cites you, and who does not
- Differences in what they say
- GEO priorities
USE CASES
Gemini: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Gemini, and how we make up for them.
!Limit
Answers that vary
The same question does not always get the same answer: we ask each question several times and compare.
GeminiWhat we make up for
!Limit
It is not listening
Gemini does not read the social conversation: it completes social listening, it does not replace it.
GeminiWhat we make up for
＋We cross it with
ChatGPT
The brands cited on your category's questions, and in which order.
ChatGPTSee the page↗
＋We cross it with
Google Trends
Date a topic, and see whether it comes back each year.
Google TrendsSee the page↗
＋We cross it with
GEO
On your category's questions, how often you are cited.
GEOSee the page↗FAQ
Frequently asked questions about Gemini.
Is Licter a Gemini agency?
Yes: as a Gemini agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Are Gemini and Bard the same?
Yes: Google renamed Bard to Gemini in February 2024.
Is SEO enough to be cited by Gemini?
It helps, since Gemini draws on Google Search, but it is not enough: see our GEO page.
TIME TO ACT
Looking for a Gemini agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS