Official accounts
Articles from brands, media and opinion leaders.
WHERE THE DATA COMES FROM
WECHAT SOCIAL LISTENING,
THE CHINESE ECOSYSTEM.
WeChat (Weixin) is the everything app in China: messaging, payments, articles from official accounts. Its public part, official accounts and their articles, says a lot about brands and their image.
WHY WECHAT
Why listen to WeChat?
Reactions
Comments and reads on public articles.
Your image in China
How your brand is told, read in Mandarin by our consultants.
Related expertise Social listening
DATA AND LIMITS
What we collect on WeChat, and what we do not read.
✓WHAT WE COLLECT
The public side of WeChat
Official accounts and their public articles.
WeChatPublic data
✕WHAT WE DO NOT READ
Private stays private
Messages, groups and private Moments: never.
WeChatNever collected
METHOD
How we listen to WeChat.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
WeChat social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on WeChat: frequently asked questions.
Is Licter a WeChat social listening agency?
Yes: we listen to WeChat for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Do you read Chinese?
Yes: our consultants work in Mandarin and Cantonese. A market read through machine translation is a market read half-wrong.
Is WeChat enough for China?
No: we cross it with Weibo, Douyin, Xiaohongshu and Bilibili.
TIME TO ACT
Looking for a WeChat social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS