WHERE THE DATA COMES FROM

THREADS SOCIAL LISTENING,
META'S TEXT CONVERSATION.

Threads is Meta's written conversation network, built on Instagram. Younger than X, it gathers part of the journalists, brands and their audiences.

Threads official site
Official site, captured threads.com

WHY THREADS

Why listen to Threads?

Public posts

Hot reactions to your brand and your news.

Replies and reposts

How a topic travels, and who carries it.

The move from X

The accounts that switched networks, and what they say there.

Related expertise Social listening

DATA AND LIMITS

What we collect on Threads, and what we do not read.

WHAT WE COLLECT

The public side of Threads

Public posts and their replies.

ThreadsPublic data

WHAT WE DO NOT READ

Private stays private

Private accounts. The network is recent: listening tools are still catching up, and we tell you what is actually collected.

ThreadsNever collected

Covers Threads, per the vendor

Visibrain

The conversation as it happens, without waiting for the weekly export.

VisibrainSee the page

METHOD

How we listen to Threads.

  1. 01

    Framing

    We start from the decision to make, not from a keyword list: the perimeter follows the question.

  2. 02

    Collection

    Queries, sources, languages and periods, set by the consultants who will read the output themselves.

  3. 03

    Reading

    An analysis crossed with our other sources, and a recommendation your teams can act on.

USE CASES

Threads social listening: use cases.

Each card leads to the use case it contributes to.

FAQ

Social listening on Threads: frequently asked questions.

Is Licter a Threads social listening agency?

Yes: we listen to Threads for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.

Should we follow Threads as well as X?

It depends on your audience. We first measure where the people who matter to you are talking, then follow both if needed.

Is collection complete?

Not everywhere yet: we state what share is covered before the study starts.

TIME TO ACT

Looking for a Threads social listening agency?

Send us the question. If another tool answers it better, we will tell you: we use about fifteen.