TECH & TOOLS

CLAUDE AGENCY,
WHAT CLAUDE SAYS ABOUT YOU.

Claude, Anthropic's assistant, is increasingly used at work to look things up, compare and write. We read what it answers about your brand and your category.

Claude official site
Official site, captured anthropic.com/claude
Claude
✓Read by a Licter consultant

CLAUDE AT A GLANCE

What is Claude?

Claude is the conversational assistant of Anthropic, an AI company based in San Francisco, launched in March 2023. It can search the web and cite its sources. Like ChatGPT, it is a source of opinion in its own right, to be audited.

Related expertise AI listening

WHAT IT DOES

What Claude lets you analyse.

What Claude recommends

The brands cited on your category's questions, and in which order.

The sources cited

The sites and articles it relies on when it searches the web.

Errors

False or outdated information about your brand.

A professional audience

An assistant widely used at work: what it says weighs on decision-makers.

CLAUDE AGENCY

Why work with a Claude agency?

Claude provides data. A Claude agency like Licter turns it into a decision: here is how we use it.

Claude on its own

  • A tool to learn and to run
  • Queries set once, never reviewed
  • Dashboards nobody opens
  • Exports to interpret on your own

Claude with Licter

  • We run it for you: nothing to learn
  • A consultant who frames the question with you
  • A setup read and adjusted continuously
  • A recommendation presented to those who decide

You receive a recommendation, not a dashboard to run.

  1. 01

    Framing

    We start from the decision to make, not from a keyword list: the perimeter follows the question.

  2. 02

    Collection

    Queries, sources, languages and periods, set by the consultants who will read the output themselves.

  3. 03

    Reading

    An analysis crossed with our other sources, and a recommendation your teams can act on.

WHAT WE DELIVER

What we deliver with Claude.

01 / 03

Answer audit

  • Your category's key questions
  • What the assistant answers
  • Your place against competitors
  • Errors to correct
02 / 03

Regular tracking

  • The same questions every month
  • How answers change
  • The sources cited
  • A note for communication
03 / 03

Assistants compared

  • ChatGPT, Claude, Gemini, Perplexity, Grok
  • Who cites you, and who does not
  • Differences in what they say
  • GEO priorities

USE CASES

Claude: the use cases where it counts.

Each card leads to the use case it contributes to.

LIMITS AND COMPLEMENTS

The limits of Claude, and how we make up for them.

Limit

Answers that vary

The same question does not always get the same answer: we ask each question several times and compare.

ClaudeWhat we make up for

Limit

It is not listening

Claude does not read the social conversation: it completes social listening, it does not replace it.

ClaudeWhat we make up for

We cross it with

ChatGPT

The brands cited on your category's questions, and in which order.

ChatGPTSee the page

We cross it with

GEO

On your category's questions, how often you are cited.

GEOSee the page

FAQ

Frequently asked questions about Claude.

Is Licter a Claude agency?

Yes: as a Claude agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.

Why audit Claude as well as ChatGPT?

Because assistants do not cite the same brands or sources: your place can be good in one and absent in another.

Do you send our data to the AI?

No. We ask public questions; no client data is sent.

TIME TO ACT

Looking for a Claude agency?

Send us the question. If another tool answers it better, we will tell you: we use about fifteen.