Your customer conversations
With your consent and exports: contact reasons, irritants, recurring questions.
WHERE THE DATA COMES FROM
MESSENGER SOCIAL LISTENING,
PRIVATE CUSTOMER CONVERSATIONS.
Messenger is Facebook's messaging app, and part of your customer service runs through it. These conversations are private: we only read them if you share your page's export, to analyse them with the public conversation.
WHY MESSENGER
Why listen to Messenger?
What becomes public
Conversations customers post as screenshots, often when things go wrong.
The link with Facebook
Private issues that end up as public comments on your pages.
Related expertise Social listening
DATA AND LIMITS
What we collect on Messenger, and what we do not read.
✓WHAT WE COLLECT
The public side of Messenger
Your own conversation exports, if you share them, and what is republished publicly.
MessengerPublic data
✕WHAT WE DO NOT READ
Private stays private
Anyone else's conversations: never. We read no private messages without their owner's consent.
MessengerNever collected
＋Covers Messenger, per the vendor
Meta Ads
All an advertiser's running ads, with their visuals.
Meta AdsSee the page↗
＋Covers Messenger, per the vendor
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗METHOD
How we listen to Messenger.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Messenger social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Messenger: frequently asked questions.
Is Licter a Messenger social listening agency?
Yes: we listen to Messenger for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Do you access our messages without consent?
No. Only the exports you send us are analysed, anonymised, under a GDPR framework agreed with you.
Why cross it with public data?
Customer service irritants often announce what will come out in public tomorrow: linking them lets you act first.
TIME TO ACT
Looking for a Messenger social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS