WHERE THE DATA COMES FROM

TWITCH SOCIAL LISTENING,
LIVE STREAMS AND THEIR CHAT.

Twitch is the network of live streams: gaming, talk shows, events, with a chat that reacts in real time. A brand is judged on the spot there, by a young and loyal audience.

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Twitch official site
Official site, captured twitch.tv

WHY TWITCH

Why listen to Twitch?

Live chats

Instant reactions to a product, an announcement, a partnership.

Streamers

Who speaks to your target, with what audience and tone.

Clips

The moments picked up and shared elsewhere.

Related expertise Social listening, Influence listening

DATA AND LIMITS

What we collect on Twitch, and what we do not read.

WHAT WE COLLECT

The public side of Twitch

Public live chats, channels and public clips, as far as the tools cover them.

TwitchPublic data

WHAT WE DO NOT READ

Private stays private

Private messages and subscriber-only content.

TwitchNever collected

Covers Twitch, per the vendor

YouScan

Your brand recognised in visuals, even when nobody names it.

YouScanSee the page

METHOD

How we listen to Twitch.

  1. 01

    Framing

    We start from the decision to make, not from a keyword list: the perimeter follows the question.

  2. 02

    Collection

    Queries, sources, languages and periods, set by the consultants who will read the output themselves.

  3. 03

    Reading

    An analysis crossed with our other sources, and a recommendation your teams can act on.

USE CASES

Twitch social listening: use cases.

Each card leads to the use case it contributes to.

Identify the right ambassadorsSee the use case →Analyse the impact of an event or campaignSee the use case →Rejuvenate your audiencesSee the use case →

EVERY NETWORK

The other networks we listen to.

FAQ

Social listening on Twitch: frequently asked questions.

Is Licter a Twitch social listening agency?

Yes: we listen to Twitch for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.

Can you measure a partnership with a streamer?

Yes: chat reactions during the stream, the clips picked up, and the echo on other networks.

Is Twitch only about gaming?

No: talk shows, sport, music and events have their audience there too.

TIME TO ACT

Looking for a Twitch social listening agency?

Send us the question. If another tool answers it better, we will tell you: we use about fifteen.

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