Sorting conversations
Topics and categories set with you, applied to the whole collection.
TECH & TOOLS
RADARLY AGENCY,
READ BY ANALYSTS.
Radarly is the social listening platform created by France's Linkfluence, now part of Meltwater. We pick it to follow a brand over time, with one shared set of topics for several teams.
✓Read by a Licter consultant
RADARLY AT A GLANCE
What is Radarly?
Radarly is the social intelligence software of Linkfluence, founded in Paris in 2006 and bought by Meltwater in 2021. It listens to social networks, press, blogs, forums and reviews, with sentiment analysis, spike detection and audience segmentation.
Related expertise Social listening
WHAT IT DOES
What Radarly lets you analyse.
Spikes and anomalies
What breaks the pattern, flagged early.
Audiences
Segments and personas from the people talking.
Dashboards
One frame shared by several teams.
RADARLY AGENCY
Why work with a Radarly agency?
Radarly provides data. A Radarly agency like Licter turns it into a decision: here is how we use it.
Radarly on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Radarly with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Radarly.
01 / 03
Continuous brand tracking
- Perimeter per brand and market
- Topics and tone tracked
- Competitive comparison
- Monthly note
02 / 03
Community reads
- Who talks about the brand
- Their interests
- Overlaps with your targets
- How to speak to them
03 / 03
Team dashboards
- One view per team
- Indicators chosen with you
- Quarterly review
- Training to read them
USE CASES
Radarly: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Radarly, and how we make up for them.
!Limit
A brand in transition
Since the acquisition, the tool is offered within Meltwater's range; we check the available setup before each project.
RadarlyWhat we make up for
!Limit
Public data only
Like the other platforms, it only reads what is public.
RadarlyWhat we make up for
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋We cross it with
SoPrism
What an audience cares about, ranked by real affinity.
SoPrismSee the page↗FAQ
Frequently asked questions about Radarly.
Is Licter a Radarly agency?
Yes: as a Radarly agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Do we need our own licence?
No. If you already have one, we can take it over and make it produce.
How is it different from Talkwalker?
Both do social listening. We choose by the question, and often cross them.
TIME TO ACT
Looking for a Radarly agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS