WHERE THE DATA COMES FROM

REDDIT SOCIAL LISTENING,
UNFILTERED OPINIONS.

Reddit gathers enthusiast communities who discuss at length, often anonymously. Opinions there are frank, detailed and rarely sponsored.

Reddit official site
Official site, captured redditinc.com

WHY REDDIT

Why listen to Reddit?

Discussion threads

Comparisons, experience reports and advice between users.

Communities (subreddits)

The spaces talking about your category, and their tone.

Votes

What the community endorses or rejects.

Related expertise Social listening

DATA AND LIMITS

What we collect on Reddit, and what we do not read.

WHAT WE COLLECT

The public side of Reddit

Public communities and discussions, with their votes.

RedditPublic data

WHAT WE DO NOT READ

Private stays private

Private communities and messages. Reddit is mostly English-speaking: its weight varies a lot from one market to another.

RedditNever collected

Covers Reddit, per the vendor

YouScan

Your brand recognised in visuals, even when nobody names it.

YouScanSee the page

Covers Reddit, per the vendor

Radarly

Topics and categories set with you, applied to the whole collection.

RadarlySee the page

METHOD

How we listen to Reddit.

  1. 01

    Framing

    We start from the decision to make, not from a keyword list: the perimeter follows the question.

  2. 02

    Collection

    Queries, sources, languages and periods, set by the consultants who will read the output themselves.

  3. 03

    Reading

    An analysis crossed with our other sources, and a recommendation your teams can act on.

USE CASES

Reddit social listening: use cases.

Each card leads to the use case it contributes to.

FAQ

Social listening on Reddit: frequently asked questions.

Is Licter a Reddit social listening agency?

Yes: we listen to Reddit for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.

Does Reddit matter in France?

Less than in the US, but some French communities are very active, in tech, gaming and consumer topics especially.

Why would anonymous opinions be reliable?

They are rarely sponsored and often argued; we read them with the rest, never alone.

TIME TO ACT

Looking for a Reddit social listening agency?

Send us the question. If another tool answers it better, we will tell you: we use about fifteen.