Sources, in plain sight
Each answer lists the sites used: you see where your brand's image comes from.
TECH & TOOLS
PERPLEXITY AGENCY,
THE ANSWER ENGINE.
Perplexity calls itself an answer engine: each answer is built on a web search and cites its sources. We read what it says about your brand, and which sites it cites.
✓Read by a Licter consultant
PERPLEXITY AT A GLANCE
What is Perplexity?
Perplexity is an AI answer engine, published by Perplexity AI, a San Francisco company founded in 2022. Unlike a classic assistant, it always searches the web and shows its sources, which makes it very readable for an audit.
Related expertise AI listening
WHAT IT DOES
What Perplexity lets you analyse.
What it recommends
The brands cited on your category's questions.
Press and forums
The articles, reviews and discussions that weigh in its answers.
Change over time
The same questions, followed over time.
PERPLEXITY AGENCY
Why work with a Perplexity agency?
Perplexity provides data. A Perplexity agency like Licter turns it into a decision: here is how we use it.
Perplexity on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Perplexity with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Perplexity.
01 / 03
Answer audit
- Your category's key questions
- What the assistant answers
- Your place against competitors
- Errors to correct
02 / 03
Regular tracking
- The same questions every month
- How answers change
- The sources cited
- A note for communication
03 / 03
Assistants compared
- ChatGPT, Claude, Gemini, Perplexity, Grok
- Who cites you, and who does not
- Differences in what they say
- GEO priorities
USE CASES
Perplexity: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Perplexity, and how we make up for them.
!Limit
Answers that vary
The same question does not always get the same answer: we ask each question several times and compare.
PerplexityWhat we make up for
!Limit
Sources picked by the tool
Perplexity picks its sources by its own criteria: a missing site does not mean a useless one.
PerplexityWhat we make up for
＋We cross it with
ChatGPT
The brands cited on your category's questions, and in which order.
ChatGPTSee the page↗
＋We cross it with
Google News
Every article on the same story, grouped.
Google NewsSee the page↗
＋We cross it with
GEO
On your category's questions, how often you are cited.
GEOSee the page↗FAQ
Frequently asked questions about Perplexity.
Is Licter a Perplexity agency?
Yes: as a Perplexity agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Why is Perplexity useful for an audit?
Because it shows its sources with every answer: you know which sites to act on.
Do you send our data to the AI?
No. We ask public questions; no client data is sent.
TIME TO ACT
Looking for a Perplexity agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS