Public channels
Announcements from media, brands and personalities followed by thousands.
WHERE THE DATA COMES FROM
WHATSAPP SOCIAL LISTENING,
PUBLIC CHANNELS.
WhatsApp is a private messaging app first, and it stays that way. What we read are its public channels, and what comes out of it: screenshots and forwarded messages that end up on other networks.
WHY WHATSAPP
Why listen to WhatsApp?
What leaks elsewhere
Screenshots and forwards picked up on X, Facebook or TikTok, often the first sign of a rumour.
Your own conversations
If you share your customer service export with us, we analyse it with the rest.
Related expertise Social listening
DATA AND LIMITS
What we collect on WhatsApp, and what we do not read.
✓WHAT WE COLLECT
The public side of WhatsApp
Public channels, WhatsApp content republished elsewhere, and your own exports if you share them.
WhatsAppPublic data
✕WHAT WE DO NOT READ
Private stays private
Private chats and groups: never. They are encrypted, and rightly so.
WhatsAppNever collected
＋Covers WhatsApp, per the vendor
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋Covers WhatsApp, per the vendor
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗METHOD
How we listen to WhatsApp.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
WhatsApp social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on WhatsApp: frequently asked questions.
Is Licter a WhatsApp social listening agency?
Yes: we listen to WhatsApp for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Can you read WhatsApp groups?
No. Private groups are encrypted and out of reach. We read public channels and what surfaces on other networks.
Then why mention it?
Because many rumours start there before appearing elsewhere: recognising it helps you react earlier.
TIME TO ACT
Looking for a WhatsApp social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS