Search listeningWhat peoplereally search for.

Searches on Google, YouTube and Amazon say what people really want to know, before the purchase and after the problem. We read them to spot unmet needs and unanswered questions.

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Your brand's Search listening flash read, free.

  • The 10 questions your market types most
  • The rising needs
  • The ones nobody answers

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Prepared and read by a consultant, not a robot.

Trusted by 50+ organisations · 160+ projects since 2022

WHAT IT PICKS UP

What Search listening lets you hear.

The questions asked before buying

The problems met afterwards

The needs rising, season after season

USE CASES

The questions it answers

Each question leads to the use case where this listening makes the difference.

“How big is the conversation in this market, really?”See the use case“What do our customers really love about our products?”See the use case“What matters to 18 to 30 year olds in our category?”See the use case

METHOD

How it runs

  1. Day 0

    Framing

    The markets, the languages and the products to read.

  2. Day 2

    Collection

    Searches on Google, YouTube and Amazon.

  3. Day 5

    Reading

    The questions, the problems and the rising needs.

  4. Day 7

    Readout

    The unmet needs, and what to launch.

Indicative timings for a first read.

LIMITS AND COMPLEMENTS

Its limits, and what completes it.

Its limit

Search listening

The tone of the public debate: that is social listening.

Search listeningWhat it cannot say on its own

IN THEIR WORDS

They talk about it.

1:03:49In their words“Forums are not dead.”Groupe SEB Hélène Classine

EVERY WAY OF LISTENING

The five other ways of listening.

All our expertise

Frequently asked questions

Frequently asked questions

Which search data do you use?

Search volumes and phrasings on Google, YouTube and Amazon, aggregated and anonymous, on the markets and languages of your perimeter.

Is this SEO?

No, even if your SEO teams use it. We read searches to understand needs, not to rank pages.

On which markets?

All those in your perimeter, in their own language: we read local phrasings, not translations.

How long for a first read?

About a week after framing.

Let's talk about what your customers search for.

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  • 50+organisations served
  • 160+projects since 2022
  • 20+languages monitored