Listening over time
Volumes, topics and tone, with a history that allows before / after reads.
TECH & TOOLS
TALKWALKER AGENCY,
READ BY ANALYSTS.
Talkwalker is one of the most complete social listening platforms on the market. We run it for our clients: broad coverage, several markets, several languages, and an analysis that arrives as an answer.
✓Read by a Licter consultant
TALKWALKER AT A GLANCE
What is Talkwalker?
Talkwalker is a social listening and consumer intelligence platform founded in Luxembourg in 2009 and bought by Hootsuite in 2024. It analyses conversations across social networks, online press, blogs, forums and reviews, with sentiment analysis and image recognition.
Related expertise Social listening, Live listening
Read Social media monitoring for companies: the guide (in French)
WHAT IT DOES
What Talkwalker lets you analyse.
Several markets, several languages
One perimeter applied to several countries, without rebuilding the query.
Image recognition
Logos, scenes and objects detected in visuals, not only in text.
Alerts and spikes
Detection of abnormal rises and crisis dashboards.
TALKWALKER AGENCY
Why work with a Talkwalker agency?
Talkwalker provides data. A Talkwalker agency like Licter turns it into a decision: here is how we use it.
Talkwalker on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Talkwalker with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Talkwalker.
01 / 03
Continuous brand tracking
- Perimeter per brand, range and market
- Topics and tone week after week
- Comparison with your competitors
- Monthly note: what moved and why
02 / 03
Campaign reads
- Before / after on the same perimeter
- By audience and by platform
- Organic separated from paid
- Review within a fortnight
03 / 03
Market and category study
- A whole category's conversation
- Needs nobody covers well
- Topics gaining speed
- Multi-market comparison
USE CASES
Talkwalker: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Talkwalker, and how we make up for them.
!Limit
Public data only
Like every listening platform, it only reads what is public: no private messages, no closed accounts.
TalkwalkerWhat we make up for
!Limit
Uneven coverage across networks
Networks restrict access to their data; we check what is covered for your question before starting.
TalkwalkerWhat we make up for
＋We cross it with
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋We cross it with
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗
＋We cross it with
SoPrism
What an audience cares about, ranked by real affinity.
SoPrismSee the page↗FAQ
Frequently asked questions about Talkwalker.
Is Licter a Talkwalker agency?
Yes: as a Talkwalker agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Do we need our own Talkwalker licence?
No. The licence is ours: you buy the analysis, not a seat, and nobody on your side has to learn the tool.
Does Hootsuite own Talkwalker?
Yes, since 2024. It changes nothing for you: we remain independent of the publisher.
Can it be combined with another tool?
That is the most common case: most questions are answered by two tools crossed together.
TIME TO ACT
Looking for a Talkwalker agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS