Videos and comments
What is shown and said about your category.
WHERE THE DATA COMES FROM
DOUYIN SOCIAL LISTENING,
VIDEO TRENDS IN CHINA.
Douyin is TikTok's Chinese counterpart, with its own creators, built-in commerce and trends. It is where many consumer products launch in China.
WHY DOUYIN
Why listen to Douyin?
Creators
The KOLs who drive sales, and their audience.
Live commerce
The products pushed, and buyers' reactions.
Related expertise Social listening, Influence listening
DATA AND LIMITS
What we collect on Douyin, and what we do not read.
✓WHAT WE COLLECT
The public side of Douyin
Public videos and their comments, depending on tool coverage.
DouyinPublic data
✕WHAT WE DO NOT READ
Private stays private
Private accounts and messages. Content is video first: transcription and visual reading are needed.
DouyinNever collected
METHOD
How we listen to Douyin.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Douyin social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Douyin: frequently asked questions.
Is Licter a Douyin social listening agency?
Yes: we listen to Douyin for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Are Douyin and TikTok the same?
Same publisher, but two separate networks, with different audiences and trends.
Do you read videos in Chinese?
Yes, our consultants work in Mandarin, from descriptions, comments and transcripts.
TIME TO ACT
Looking for a Douyin social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS