Active ads
All an advertiser's running ads, with their visuals.
TECH & TOOLS
META ADS AGENCY,
CAMPAIGNS IN THE OPEN.
Meta's Ad Library shows the ads running on Facebook, Instagram and Meta's other apps. We read it to see what your competitors push, since when, and with which messages.
✓Read by a Licter consultant
META ADS AT A GLANCE
What is Meta Ads?
Meta's Ad Library is a public database, created in 2018 for transparency, that lists the ads running on Meta's apps: creatives, start date, status. For ads delivered in the European Union, it keeps additional information.
Related expertise Social listening, Influence listening
WHAT IT DOES
What Meta Ads lets you analyse.
Campaign duration
How long an ad has been running, a sign of what works.
Messages and formats
Angles, visuals and calls to action.
Versions by country
How a campaign changes from one market to another.
META ADS AGENCY
Why work with a Meta Ads agency?
Meta Ads provides data. A Meta Ads agency like Licter turns it into a decision: here is how we use it.
Meta Ads on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Meta Ads with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Meta Ads.
01 / 03
Competitive ad monitoring
- Competitors' active campaigns
- Their messages, sorted
- What is new this month
- A note for marketing
02 / 03
Campaign reads
- The paid share of a spike
- What organic added
- Messages the public picked up
- The before / after review
03 / 03
Creative benchmark
- Your category's angles
- Formats that last
- Open territories
- Leads for your agencies
USE CASES
Meta Ads: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Meta Ads, and how we make up for them.
!Limit
No budgets
For commercial ads, the library shows neither spend nor reach: we infer pace and duration, not amounts.
Meta AdsWhat we make up for
!Limit
Limited memory outside the EU
Inactive commercial ads are not kept outside the European Union.
Meta AdsWhat we make up for
＋We cross it with
SoPrism
What an audience cares about, ranked by real affinity.
SoPrismSee the page↗
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
Social Blade
Followers and views, day after day.
Social BladeSee the page↗FAQ
Frequently asked questions about Meta Ads.
Is Licter a Meta Ads agency?
Yes: as a Meta Ads agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
The library is public: why go through you?
It shows ads one by one. We sort them, link them to the conversation, and tell you what they reveal about your competitors' strategy.
Can you see budgets?
Only for political or social-issue ads, which Meta no longer accepts in the European Union since October 2025. For the others, no.
TIME TO ACT
Looking for a Meta Ads agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS