Demand by word and country
A topic's size, market by market.
TECH & TOOLS
SEMRUSH AGENCY,
READ BEYOND SEO.
Semrush shows what your market types into search engines, who answers it, and now how AI talks about brands. We use it to read demand, not to do SEO.
✓Read by a Licter consultant
SEMRUSH AT A GLANCE
What is Semrush?
Semrush is an online visibility and search marketing platform founded in Boston in 2008 and bought by Adobe in 2026. It covers keyword research, competitor analysis, SEO, advertising and, more recently, brand visibility in AI answers.
Related expertise Search listening
WHAT IT DOES
What Semrush lets you analyse.
The market's own words
The public's phrasing, not the brand's.
Competitors' position
Who comes up on your topics, and with which content.
Visibility in AI
How brands appear in ChatGPT, Gemini or Google's AI Overviews.
SEMRUSH AGENCY
Why work with a Semrush agency?
Semrush provides data. A Semrush agency like Licter turns it into a decision: here is how we use it.
Semrush on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Semrush with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Semrush.
01 / 03
Demand reads
- A category's questions, ranked
- Needs nobody covers well
- Gaps between markets
- A summary for marketing
02 / 03
Competitive benchmark
- Your visibility against competitors
- Topics where they lead
- Content capturing demand
- The priorities
03 / 03
Search and conversation crossed
- What is searched and what is said
- Loud topics without demand
- Silent demand
- One joint recommendation
USE CASES
Semrush: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Semrush, and how we make up for them.
!Limit
Estimates
Volumes and traffic are modelled, not measured on sites: they serve to compare, not to count.
SemrushWhat we make up for
!Limit
Search, not opinion
It says what people look for, not what they think: we cross it with social listening.
SemrushWhat we make up for
＋We cross it with
Google Trends
Date a topic, and see whether it comes back each year.
Google TrendsSee the page↗
＋We cross it with
AnswerThePublic
Why, how, which, when: each family says something else.
AnswerThePublicSee the page↗
＋We cross it with
GEO
On your category's questions, how often you are cited.
GEOSee the page↗FAQ
Frequently asked questions about Semrush.
Is Licter a Semrush agency?
Yes: as a Semrush agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Do you do SEO?
No. We read search to understand a market; optimising your site remains your agency's job.
Does Adobe own Semrush?
Yes, since April 2026.
TIME TO ACT
Looking for a Semrush agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS