Audience listeningWho your audiencesreally are.

We profile communities from what they follow, share and consume: interests, brand affinities, media. Enough to replace a declared persona with observed behaviour.

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Your brand's Audience listening flash read, free.

  • The 3 communities following your brand
  • What they care about
  • Where to reach them

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Prepared and read by a consultant, not a robot.

Trusted by 50+ organisations · 160+ projects since 2022

WHAT IT PICKS UP

What Audience listening lets you hear.

A community's interests and passions

The brands and media it follows

The overlaps between communities

USE CASES

The questions it answers

Each question leads to the use case where this listening makes the difference.

“Who really are our customers, beyond age and gender?”See the use case“What matters to 18 to 30 year olds in our category?”See the use case“What do our customers expect at each step of the journey?”See the use case

METHOD

How it runs

  1. Day 0

    Framing

    The audiences to profile, and the decision to inform.

  2. Day 3

    Profiling

    The behavioural panel brings out the communities.

  3. Day 7

    Analysis

    Affinities, media and overlaps, read by an analyst.

  4. Day 10

    Readout

    The communities to prioritise, and how to reach them.

Indicative timings for a first read.

LIMITS AND COMPLEMENTS

Its limits, and what completes it.

Its limit

Audience listening

What these people think of you in particular: that is social listening.

Audience listeningWhat it cannot say on its own

IN THEIR WORDS

They talk about it.

51:29In their words“Advocacy is overtaking influence.”L'Oréal C. Besson

EVERY WAY OF LISTENING

The five other ways of listening.

All our expertise

Frequently asked questions

Frequently asked questions

Audience intelligence or social listening: what is the difference?

Social listening reads what is said about your brand and your market. Audience intelligence, which we call audience listening, describes the people themselves: what they follow, share and consume, whether they talk about you or not. One measures a conversation, the other draws a community; the two often meet in the same study.

Where does the audience data come from?

From public interactions: accounts followed, content shared, engagement. We work on aggregated communities, never on individuals.

Can we compare our audiences with a competitor's?

Yes, and it is often the most telling: what sets your communities apart from theirs, and the ones they reach and you do not.

Is it GDPR-compliant?

Yes: public data only, aggregated into communities, never individual profiles.

What do we do with the results?

A media plan, messages and creators for each community: the readout ends with recommendations.

Let's talk about your audiences.

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