Videos
Tests, reviews and content in your category.
WHERE THE DATA COMES FROM
BILIBILI SOCIAL LISTENING,
YOUTH CULTURE IN CHINA.
Bilibili is the video platform of Chinese youth: animation, gaming, tech, culture, with comments scrolling over the video (danmaku).
WHY BILIBILI
Why listen to Bilibili?
Scrolling comments
Reactions to the second, moment by moment.
Creators
The voices that matter to young Chinese.
Related expertise Social listening
DATA AND LIMITS
What we collect on Bilibili, and what we do not read.
✓WHAT WE COLLECT
The public side of Bilibili
Public videos and their comments, depending on tool coverage.
BilibiliPublic data
✕WHAT WE DO NOT READ
Private stays private
Messages and restricted content. Western tools' coverage remains partial.
BilibiliNever collected
METHOD
How we listen to Bilibili.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Bilibili social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Bilibili: frequently asked questions.
Is Licter a Bilibili social listening agency?
Yes: we listen to Bilibili for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
For which brands does Bilibili matter?
Those targeting 15 to 30-year-olds in China, tech, gaming and culture.
What do scrolling comments tell?
The exact reaction to each moment of a video: what amuses, annoys or convinces.
TIME TO ACT
Looking for a Bilibili social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS