Spotlight
The public videos promoted, and the formats that work.
WHERE THE DATA COMES FROM
SNAPCHAT SOCIAL LISTENING,
THE YOUNGEST, IN PRIVATE.
Snapchat is widely used by teenagers and young adults, but mostly in private. What is public, Spotlight and public stories, gives a partial window on their codes.
WHY SNAPCHAT
Why listen to Snapchat?
Public stories
The creators and media speaking to the youngest.
A generation's codes
Topics, words and trends, crossed with TikTok.
Related expertise Social listening
DATA AND LIMITS
What we collect on Snapchat, and what we do not read.
✓WHAT WE COLLECT
The public side of Snapchat
Public content (Spotlight, public stories), as far as tools cover it.
SnapchatPublic data
✕WHAT WE DO NOT READ
Private stays private
Most of it: private messages and stories, ephemeral and out of reach. Snapchat is therefore always read with other networks.
SnapchatNever collected
METHOD
How we listen to Snapchat.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Snapchat social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Snapchat: frequently asked questions.
Is Licter a Snapchat social listening agency?
Yes: we listen to Snapchat for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Can you really listen to Snapchat?
Only partly: the public part. We cross it with TikTok and Instagram to understand the youngest.
For which brands is it useful?
Those who want a younger audience or to understand 15 to 24-year-olds.
TIME TO ACT
Looking for a Snapchat social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS