Posts and reposts
How a topic takes off, minute by minute.
WHERE THE DATA COMES FROM
X / TWITTER SOCIAL LISTENING,
REAL TIME.
X, formerly Twitter, remains the network of live news: journalists, politicians, experts and crises as they start. It is often where a topic turns into a story.
WHY X / TWITTER
Why listen to X / Twitter?
The accounts that matter
Journalists, experts, public figures: those who tip a conversation.
Executive voices
What your executives and your competitors' say, and the echo they get.
Related expertise Social listening, Influence listening
DATA AND LIMITS
What we collect on X / Twitter, and what we do not read.
✓WHAT WE COLLECT
The public side of X / Twitter
Public posts, their replies and reposts.
X / TwitterPublic data
✕WHAT WE DO NOT READ
Private stays private
Protected accounts and direct messages. Since 2023, access to X data is more restricted and costly: we state what is actually covered.
X / TwitterNever collected
＋Covers X / Twitter, per the vendor
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋Covers X / Twitter, per the vendor
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋Covers X / Twitter, per the vendor
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗METHOD
How we listen to X / Twitter.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
X / Twitter social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on X / Twitter: frequently asked questions.
Is Licter a X / Twitter social listening agency?
Yes: we listen to X / Twitter for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Is X still worth listening to?
Yes for news, media and crises: many journalists and experts are still there.
How fast are you alerted?
With Vigie 360, within 15 minutes, 24/7, after an analyst has read it.
TIME TO ACT
Looking for a X / Twitter social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS