What Grok says about you
Answers about your brand, often fed by the conversation on X.
TECH & TOOLS
GROK AGENCY,
X'S AI.
Grok is xAI's assistant, built into X. It draws on X posts in real time: what it says about your brand often reflects what is being said there right now.
✓Read by a Licter consultant
GROK AT A GLANCE
What is Grok?
Grok is the conversational assistant of xAI, Elon Musk's AI company, launched in November 2023. It is built into the X network and available on its own site; what sets it apart is its real-time access to X posts.
Related expertise AI listening
WHAT IT DOES
What Grok lets you analyse.
The link with X
The posts it picks up, and the tone it draws from them.
Hot topics
A crisis or a row on X quickly shows up in its answers.
Errors
False or outdated information about your brand.
GROK AGENCY
Why work with a Grok agency?
Grok provides data. A Grok agency like Licter turns it into a decision: here is how we use it.
Grok on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Grok with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Grok.
01 / 03
Answer audit
- Your category's key questions
- What the assistant answers
- Your place against competitors
- Errors to correct
02 / 03
Regular tracking
- The same questions every month
- How answers change
- The sources cited
- A note for communication
03 / 03
Assistants compared
- ChatGPT, Claude, Gemini, Perplexity, Grok
- Who cites you, and who does not
- Differences in what they say
- GEO priorities
USE CASES
Grok: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Grok, and how we make up for them.
!Limit
Answers that vary
The same question does not always get the same answer: we ask each question several times and compare.
GrokWhat we make up for
!Limit
A mirror of X
Its answers can echo the tone of a running row: we read them with the conversation on X, not on their own.
GrokWhat we make up for
＋We cross it with
ChatGPT
The brands cited on your category's questions, and in which order.
ChatGPTSee the page↗
＋We cross it with
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋We cross it with
GEO
On your category's questions, how often you are cited.
GEOSee the page↗FAQ
Frequently asked questions about Grok.
Is Licter a Grok agency?
Yes: as a Grok agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Why audit Grok?
Because it is built into X and draws on its posts: it amplifies what is said about you there.
Is Grok tied to X?
Yes: it is published by xAI and built into the X network.
TIME TO ACT
Looking for a Grok agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS