Interests
What an audience cares about, ranked by real affinity.
TECH & TOOLS
SOPRISM AGENCY,
WHO THEY REALLY ARE.
SoPrism describes audiences from their interests and affinities on Facebook and Instagram. We use it to know who your audiences really are, and your competitors'.
✓Read by a Licter consultant
SOPRISM AT A GLANCE
What is SoPrism?
SoPrism is an audience analysis tool founded in Belgium and bought in 2022 by Audiense, which it is now part of (Audiense Discover). It builds audience profiles from Meta's aggregated, anonymous data: interests, affinities, geography.
Related expertise Audience listening
WHAT IT DOES
What SoPrism lets you analyse.
Competitors' audiences
Who they reach that you do not, and the reverse.
Geography
From the world down to a city, to compare markets.
Segments and personas
Groups described by behaviour, not by a workshop.
SOPRISM AGENCY
Why work with a SoPrism agency?
SoPrism provides data. A SoPrism agency like Licter turns it into a decision: here is how we use it.
SoPrism on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
SoPrism with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with SoPrism.
01 / 03
Personas
- The profile of your real audience
- Its media and its brands
- The ten criteria that matter
- A persona you can use
02 / 03
Competitive audience analysis
- Overlap with competitors
- What they reach, you do not
- Acquisition angles
- Markets compared
03 / 03
Activation
- Segments turned into targeting
- Creators chosen on audience
- Messages per segment
- Media plan implications
USE CASES
SoPrism: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of SoPrism, and how we make up for them.
!Limit
Meta only
Its data comes from Facebook and Instagram: we cross it with other sources for the other networks.
SoPrismWhat we make up for
!Limit
Interests, not conversations
It says who people are, not what they say: social listening completes the read.
SoPrismWhat we make up for
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
Social Blade
Followers and views, day after day.
Social BladeSee the page↗
＋We cross it with
Meta Ads
All an advertiser's running ads, with their visuals.
Meta AdsSee the page↗FAQ
Frequently asked questions about SoPrism.
Is Licter a SoPrism agency?
Yes: as a SoPrism agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Is it a survey panel?
No: it reads behaviour that already exists, with no questionnaire and no declaration bias.
Does Audiense own SoPrism?
Yes, since 2022; the tool is now part of Audiense Discover.
Is the data GDPR compliant?
The tool works on aggregated, anonymous data, not on individual profiles.
TIME TO ACT
Looking for a SoPrism agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS