Tests and reviews
What creators say about your products and your competitors'.
WHERE THE DATA COMES FROM
YOUTUBE SOCIAL LISTENING,
LONG VIDEO AND ITS COMMENTS.
YouTube is the network of tests, tutorials and detailed reviews. Comments are many and argued: a goldmine to understand a product as its users see it.
WHY YOUTUBE
Why listen to YouTube?
Comments
The audience's questions, irritants and comparisons.
Your category's channels
Who sets the reference, and with which audience.
Related expertise Social listening, Influence listening
DATA AND LIMITS
What we collect on YouTube, and what we do not read.
✓WHAT WE COLLECT
The public side of YouTube
Public videos, their titles and descriptions, comments, and transcripts where they exist.
YouTubePublic data
✕WHAT WE DO NOT READ
Private stays private
Private or unlisted videos.
YouTubeNever collected
＋Covers YouTube, per the vendor
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋Covers YouTube, per the vendor
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗
＋Covers YouTube, per the vendor
Social Blade
Followers and views, day after day.
Social BladeSee the page↗
＋Covers YouTube, per the vendor
Google Trends
Date a topic, and see whether it comes back each year.
Google TrendsSee the page↗METHOD
How we listen to YouTube.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
YouTube social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on YouTube: frequently asked questions.
Is Licter a YouTube social listening agency?
Yes: we listen to YouTube for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Do you read what is said in the videos?
Yes, from transcripts when available, on top of titles and comments.
Can you compare our products with competitors'?
Yes: tests and comments allow a point-by-point comparison.
TIME TO ACT
Looking for a YouTube social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS