What AI recommends
The brands cited on your category's questions, and in which order.
TECH & TOOLS
CHATGPT AGENCY,
WHAT AI SAYS ABOUT YOU.
More and more people ask an AI rather than a search engine. We read what ChatGPT answers about your brand and your category, and where it gets it from.
✓Read by a Licter consultant
CHATGPT AT A GLANCE
What is ChatGPT?
ChatGPT is OpenAI's conversational assistant, launched in November 2022. Since late 2024 it can search the web and cite its sources. It is not a listening tool: it is a source of opinion in its own right, to be audited.
Related expertise AI listening
WHAT IT DOES
What ChatGPT lets you analyse.
The sources cited
The sites and articles the answer relies on.
Errors
False or outdated information about your brand.
Change over time
The same questions asked over time, to follow the answers.
CHATGPT AGENCY
Why work with a ChatGPT agency?
ChatGPT provides data. A ChatGPT agency like Licter turns it into a decision: here is how we use it.
ChatGPT on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
ChatGPT with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with ChatGPT.
01 / 03
AI answer audit
- Your category's key questions
- What the AI answers
- Your place against competitors
- Errors to correct
02 / 03
Regular tracking
- The same questions every month
- How answers change
- Newly cited brands
- A note for communication
03 / 03
Action plan
- Missing content
- Sources to strengthen
- Messages to clarify
- The link with GEO
USE CASES
ChatGPT: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of ChatGPT, and how we make up for them.
!Limit
Answers that vary
The same question does not always get the same answer: we ask each question several times and compare.
ChatGPTWhat we make up for
!Limit
It is not listening
ChatGPT has no access to the whole social conversation: it completes social listening, it does not replace it.
ChatGPTWhat we make up for
＋We cross it with
GEO
On your category's questions, how often you are cited.
GEOSee the page↗
＋We cross it with
Claude
The brands cited on your category's questions, and in which order.
ClaudeSee the page↗
＋We cross it with
Gemini
The brands cited on your questions, and in which order.
GeminiSee the page↗FAQ
Frequently asked questions about ChatGPT.
Is Licter a ChatGPT agency?
Yes: as a ChatGPT agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Why track what an AI answers?
Because part of your customers get their information there before buying, and the answer does not come from you.
Can you change what the AI answers?
Not directly: we identify the content and sources that feed the answer, which is where you act (see GEO).
Do you send our data to the AI?
No. We ask public questions; no client data is sent.
TIME TO ACT
Looking for a ChatGPT agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS