Pins and boards
The worlds your products appear in.
WHERE THE DATA COMES FROM
PINTEREST SOCIAL LISTENING,
INTENT BEFORE PURCHASE.
On Pinterest, people plan: a home, an outfit, a wedding, a trip. What they pin says what they consider buying, often months ahead.
WHY PINTEREST
Why listen to Pinterest?
Seasonal trends
What rises before the holidays, summer, back to school.
Associations
The styles, colours and products associated with your brand.
Related expertise Social listening
DATA AND LIMITS
What we collect on Pinterest, and what we do not read.
✓WHAT WE COLLECT
The public side of Pinterest
Public pins and boards, and the trends Pinterest publishes.
PinterestPublic data
✕WHAT WE DO NOT READ
Private stays private
Secret boards and messages.
PinterestNever collected
＋Covers Pinterest, per the vendor
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗METHOD
How we listen to Pinterest.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Pinterest social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Pinterest: frequently asked questions.
Is Licter a Pinterest social listening agency?
Yes: we listen to Pinterest for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Is Pinterest useful beyond fashion and home?
Yes for every category people plan for: food, travel, beauty, celebrations, children.
How early does a trend show?
Often several months: people pin before they buy.
TIME TO ACT
Looking for a Pinterest social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS