Trending topics
What occupies the debate, and your brand's place in it.
WHERE THE DATA COMES FROM
WEIBO SOCIAL LISTENING,
CHINA'S PUBLIC DEBATE.
Weibo is China's great public square: trending topics, celebrities, controversies. A brand crisis in China often becomes visible there first.
WHY WEIBO
Why listen to Weibo?
Celebrities and KOLs
The voices that make and break an image.
Controversies
Sensitive topics to follow as early as possible.
Related expertise Social listening
DATA AND LIMITS
What we collect on Weibo, and what we do not read.
✓WHAT WE COLLECT
The public side of Weibo
Public posts, their comments and trending topics.
WeiboPublic data
✕WHAT WE DO NOT READ
Private stays private
Restricted accounts and messages. Some content can be removed quickly: monitoring has to be continuous.
WeiboNever collected
＋Covers Weibo, per the vendor
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗METHOD
How we listen to Weibo.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Weibo social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Weibo: frequently asked questions.
Is Licter a Weibo social listening agency?
Yes: we listen to Weibo for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Can you alert us to a crisis in China?
Yes, with continuous monitoring read in Mandarin, and an alert protocol agreed with you.
Weibo or Douyin?
Both: debate on Weibo, consumer trends on Douyin.
TIME TO ACT
Looking for a Weibo social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS