Posts and their captions
What is said about your brand, and in which world it appears.
WHERE THE DATA COMES FROM
INSTAGRAM SOCIAL LISTENING,
IMAGES AND CREATORS.
On Instagram, a brand exists through images first: its products worn, shown, repurposed, and the creators who talk about them. The conversation runs through visuals as much as captions.
WHY INSTAGRAM
Why listen to Instagram?
Creators
Who talks about you, to which audience, and with what effect.
Comments
The public's reaction, often franker than the post.
Related expertise Social listening, Influence listening
DATA AND LIMITS
What we collect on Instagram, and what we do not read.
✓WHAT WE COLLECT
The public side of Instagram
Public business and creator accounts, their posts, comments and hashtags.
InstagramPublic data
✕WHAT WE DO NOT READ
Private stays private
Private accounts and messages: never. Stories, which vanish, are only partly visible.
InstagramNever collected
＋Covers Instagram, per the vendor
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋Covers Instagram, per the vendor
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋Covers Instagram, per the vendor
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗
＋Covers Instagram, per the vendor
SoPrism
What an audience cares about, ranked by real affinity.
SoPrismSee the page↗
＋Covers Instagram, per the vendor
Social Blade
Followers and views, day after day.
Social BladeSee the page↗METHOD
How we listen to Instagram.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Instagram social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Instagram: frequently asked questions.
Is Licter a Instagram social listening agency?
Yes: we listen to Instagram for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Do you spot your brand in images?
Yes, with our platforms' image recognition: a logo or product shown without being named is found.
Can you assess a creator before working with them?
Yes: their real audience, their growth, their affinities, and what their followers say about the brands they carry.
TIME TO ACT
Looking for a Instagram social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS