Logos without captions
Your brand recognised in visuals, even when nobody names it.
TECH & TOOLS
YOUSCAN AGENCY,
WHAT THE IMAGE SAYS.
YouScan reads what appears in images, not only in captions: your logos, your products, and the context they are shown in. We use it to see the part of the conversation that text does not say.
✓Read by a Licter consultant
YOUSCAN AT A GLANCE
What is YouScan?
YouScan is a social media listening platform founded in Kyiv in 2009, known for its visual analysis: it detects logos, objects, scenes and activities in images, alongside text and audience analysis.
Related expertise Social listening, Influence listening
WHAT IT DOES
What YouScan lets you analyse.
The context of use
Where, when and with whom your products appear.
Trends
The topics and visuals rising in your category.
The AI assistant
Insights Copilot, to query the collected data; we always check what it answers.
YOUSCAN AGENCY
Why work with a YouScan agency?
YouScan provides data. A YouScan agency like Licter turns it into a decision: here is how we use it.
YouScan on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
YouScan with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with YouScan.
01 / 03
Visual brand tracking
- Logos and packaging detected
- Volume invisible to text
- Your competitors in the same images
- Misuse and counterfeits spotted
02 / 03
Product and usage studies
- Occasions and places of use
- What is shown with the product
- Irritants visible in the image
- Range comparison
03 / 03
Creator scouting
- Those already showing the product
- Their audience checked
- Their style and tone
- A shortlist with the risks
USE CASES
YouScan: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of YouScan, and how we make up for them.
!Limit
False positives
Image detection is never perfect: we check a sample by hand at setup.
YouScanWhat we make up for
!Limit
Less useful without a visible product
For a B2B service, images say little; other tools answer better, and we say so.
YouScanWhat we make up for
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
Social Blade
Followers and views, day after day.
Social BladeSee the page↗
＋We cross it with
SoPrism
What an audience cares about, ranked by real affinity.
SoPrismSee the page↗FAQ
Frequently asked questions about YouScan.
Is Licter a YouScan agency?
Yes: as a YouScan agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Does it replace text listening?
No, it completes it: alone it misses the debate; with text, it often adds volume nobody was counting.
On which networks is it useful?
Visual-first networks: Instagram, TikTok, Pinterest, YouTube.
Does it detect our packaging?
Detection goes beyond the logo; the perimeter is set with you, on samples, before the first read.
TIME TO ACT
Looking for a YouScan agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS