Listening at group scale
Several brands, countries and teams on one foundation.
TECH & TOOLS
SPRINKLR AGENCY,
THE CUSTOMER VOICE AT GROUP SCALE.
Sprinklr is the customer experience platform of large groups: listening, publishing, customer care and marketing in one place. When your group uses it, we run it to get answers out of it, not only dashboards.
✓Read by a Licter consultant
SPRINKLR AT A GLANCE
What is Sprinklr?
Sprinklr is a customer experience management platform founded in New York in 2009 by Ragy Thomas, listed on the New York Stock Exchange since 2021. Its Sprinklr Insights module covers social listening, reviews and consumer intelligence, alongside Sprinklr Social, Service and Marketing.
Related expertise Social listening, Live listening
WHAT IT DOES
What Sprinklr lets you analyse.
Reviews and feedback
Customer reviews read alongside the social conversation, for one voice of the customer.
The link with customer care
What reaches customer care, crossed with what is said in public.
Shared dashboards
Views per team, from the executive committee to the markets.
SPRINKLR AGENCY
Why work with a Sprinklr agency?
Sprinklr provides data. A Sprinklr agency like Licter turns it into a decision: here is how we use it.
Sprinklr on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Sprinklr with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Sprinklr.
01 / 03
Your licence, finally used
- Queries and taxonomy reviewed
- Useful dashboards per team
- A monthly read by an analyst
- Your teams trained on what matters
02 / 03
Voice of the customer
- Social, reviews and care crossed
- Pain points by journey
- Priorities with figures
- A readout to the teams concerned
03 / 03
Multi-country reputation
- One perimeter for every market
- Read in each country's language
- Alerts agreed with you
- A summary for leadership
USE CASES
Sprinklr: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Sprinklr, and how we make up for them.
!Limit
Public data only, for listening
Listening only reads what is public; private conversations only come from your own care channels.
SprinklrWhat we make up for
!Limit
A heavy platform to configure
Many modules, and value that depends on the set-up: that is often where everything is decided, and where we step in.
SprinklrWhat we make up for
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋We cross it with
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋We cross it with
Brandwatch
Years of conversation, to compare one period with another and see where a topic comes from.
BrandwatchSee the page↗FAQ
Frequently asked questions about Sprinklr.
Is Licter a Sprinklr agency?
Yes: as a Sprinklr agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
We already have Sprinklr: can you run it?
Yes. We take over your set-up, straighten it out and deliver a read every month: that is our Social Listening as a Service offer.
Do we need a Sprinklr licence to work with you?
No. If you do not have one, we choose the right tool for the question with you.
Does Sprinklr replace analysts?
No: the platform collects and sorts; someone still has to read, connect the signals and say what to decide.
TIME TO ACT
Looking for a Sprinklr agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS