Influence listeningThe voices that carry,not the most followed.

Creators, experts, journalists, executives: we identify who really shapes your category's conversation, measure the overlap with your audience and flag the risks before a partnership.

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Your brand's Influence listening flash read, free.

  • The 5 voices that carry in your category
  • Their overlap with your audience
  • The risks to check

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Prepared and read by a consultant, not a robot.

Trusted by 50+ organisations · 160+ projects since 2022

WHAT IT PICKS UP

What Influence listening lets you hear.

Who starts a topic, and who relays it

The overlap between their audience and yours

Past stances, and the risks

USE CASES

The questions it answers

Each question leads to the use case where this listening makes the difference.

“Which creators already speak to our customers, or to the ones we want?”See the use case“On which subjects is our leader credible to the public?”See the use case“Who really shapes our category?”See the use case

METHOD

How it runs

  1. Day 0

    Framing

    The category, the goal and the target audiences.

  2. Day 3

    Mapping

    Who starts topics, and who relays them.

  3. Day 6

    Vetting

    Audience overlap, past stances, risks.

  4. Day 8

    Shortlist

    A ranked, argued list, ready for the agency.

Indicative timings for a first read.

LIMITS AND COMPLEMENTS

Its limits, and what completes it.

Its limit

Influence listening

A campaign's effect on your sales: it has to be crossed with other data.

Influence listeningWhat it cannot say on its own

IN THEIR WORDS

They talk about it.

41:22In their words“If I were a social network, I would be Instagram.”LVMH Clara Mallien

EVERY WAY OF LISTENING

The five other ways of listening.

All our expertise

Frequently asked questions

Frequently asked questions

Do you work with influencer agencies?

Yes, often upstream: we give them a read, argued shortlist, and they handle the relationship and the production.

Can you measure a partnership's effect?

Yes, on the conversation: what it moved, with which audiences, compared with the period before.

How do you spot the risks?

We go through past public stances and controversies, and flag them before any contract.

Do you need big accounts to be effective?

No. The overlap with your audience matters more than the follower count: mid-sized accounts often carry better.

Let's talk about the voices that matter to you.

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  • 50+organisations served
  • 160+projects since 2022
  • 20+languages monitored