Comments under your posts
What your customers tell you in public, and the tone they take.
WHERE THE DATA COMES FROM
FACEBOOK SOCIAL LISTENING,
COMMUNITIES AND GROUPS.
Facebook remains the network of groups, local pages and comments under brand posts, with an older audience than elsewhere. It is often where customer relations play out in public.
WHY FACEBOOK
Why listen to Facebook?
Public groups
Local, enthusiast or consumer communities talking about your category.
Your competitors' pages
What their customers blame them for, and what they praise.
Related expertise Social listening
DATA AND LIMITS
What we collect on Facebook, and what we do not read.
✓WHAT WE COLLECT
The public side of Facebook
Public pages, their posts and comments, and public groups.
FacebookPublic data
✕WHAT WE DO NOT READ
Private stays private
Private profiles and closed groups: they are not accessible, and we do not try to get in.
FacebookNever collected
＋Covers Facebook, per the vendor
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗
＋Covers Facebook, per the vendor
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋Covers Facebook, per the vendor
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗
＋Covers Facebook, per the vendor
Meta Ads
All an advertiser's running ads, with their visuals.
Meta AdsSee the page↗METHOD
How we listen to Facebook.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
Facebook social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on Facebook: frequently asked questions.
Is Licter a Facebook social listening agency?
Yes: we listen to Facebook for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
Is Facebook's audience still relevant?
For many categories, yes: it is where customers over 35 speak up, and where local customer relations happen.
Do you read the reviews left on our pages?
Yes, like the comments: they are often the most direct signals about a product or service.
TIME TO ACT
Looking for a Facebook social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS