Videos and their sounds
What is shown and what is said, transcribed and read.
WHERE THE DATA COMES FROM
TIKTOK SOCIAL LISTENING,
WHERE TRENDS ARE BORN.
On TikTok, a trend is born in days, with its sounds, formats and codes. It is the network where the youngest talk about brands, often without naming them in the text.
WHY TIKTOK
Why listen to TikTok?
Comments
The audience's reaction, often more telling than the video.
Rising trends
Formats and hashtags picking up speed, before they saturate.
Related expertise Social listening, Influence listening
DATA AND LIMITS
What we collect on TikTok, and what we do not read.
✓WHAT WE COLLECT
The public side of TikTok
Public videos, their descriptions, comments and hashtags.
TikTokPublic data
✕WHAT WE DO NOT READ
Private stays private
Private accounts and messages. Content is video and sound first: without transcription and visual reading, much of it escapes the tools.
TikTokNever collected
＋Covers TikTok, per the vendor
Visibrain
The conversation as it happens, without waiting for the weekly export.
VisibrainSee the page↗
＋Covers TikTok, per the vendor
YouScan
Your brand recognised in visuals, even when nobody names it.
YouScanSee the page↗
＋Covers TikTok, per the vendor
Social Blade
Followers and views, day after day.
Social BladeSee the page↗METHOD
How we listen to TikTok.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
USE CASES
TikTok social listening: use cases.
Each card leads to the use case it contributes to.
FAQ
Social listening on TikTok: frequently asked questions.
Is Licter a TikTok social listening agency?
Yes: we listen to TikTok for our clients, with the right platforms, and our consultants read what is said there. We do not run your accounts or your ads: we read the conversation and tell you what to decide.
How do you listen to a video?
We read the description, the comments and, when the tool allows, the transcript and what is visible in the frame.
Do you spot trends before they explode?
That is the point: we follow how fast topics move, not only their volume.
TIME TO ACT
Looking for a TikTok social listening agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS