Interest over time
Date a topic, and see whether it comes back each year.
TECH & TOOLS
GOOGLE TRENDS AGENCY,
PUT IN CONTEXT.
Google Trends shows search interest over time, by country and region. A simple curve that we read with the rest: it dates a topic, compares it to another, and says whether it is really rising.
✓Read by a Licter consultant
GOOGLE TRENDS AT A GLANCE
What is Google Trends?
Google Trends is a free Google tool, launched in 2006, that shows the relative popularity of searches by period, region and category, from a sample of Google searches since 2004.
Related expertise Search listening
WHAT IT DOES
What Google Trends lets you analyse.
Comparing terms
Your brand against a competitor, one trend against another.
Regions
Where a topic takes off, before it spreads.
Related queries
What people look for around the topic, including on YouTube and Google News.
GOOGLE TRENDS AGENCY
Why work with a Google Trends agency?
Google Trends provides data. A Google Trends agency like Licter turns it into a decision: here is how we use it.
Google Trends on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
Google Trends with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with Google Trends.
01 / 03
Trend validation
- The topic's search curve
- The comparison with the conversation
- The verdict: rising, flat or falling
- The markets where it takes off
02 / 03
Brand comparison
- Your brand against competitors
- Across several countries
- The moments that moved the curve
- A monthly read
03 / 03
Topic calendar
- Seasonal peaks
- The right time to speak
- Recurring topics
- A calendar for your teams
USE CASES
Google Trends: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of Google Trends, and how we make up for them.
!Limit
Indices, not volumes
The scale runs from 0 to 100 against the peak: it gives no number of searches.
Google TrendsWhat we make up for
!Limit
A sample
Results come from a sample and can vary between queries; small volumes are excluded.
Google TrendsWhat we make up for
＋We cross it with
Semrush
A topic's size, market by market.
SemrushSee the page↗
＋We cross it with
AnswerThePublic
Why, how, which, when: each family says something else.
AnswerThePublicSee the page↗
＋We cross it with
Talkwalker
Volumes, topics and tone, with a history that allows before / after reads.
TalkwalkerSee the page↗FAQ
Frequently asked questions about Google Trends.
Is Licter a Google Trends agency?
Yes: as a Google Trends agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
Google Trends is free: why go through you?
The curve is public, the reading is not: on its own it reads badly. We cross it with the conversation and real volumes.
Are the figures volumes?
No, they are relative indices from 0 to 100. That is why we complete them with Semrush.
TIME TO ACT
Looking for a Google Trends agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS