Questions by type
Why, how, which, when: each family says something else.
TECH & TOOLS
ANSWERTHEPUBLIC AGENCY,
THE MARKET'S QUESTIONS.
AnswerThePublic shows the questions people ask around a subject, as they type them: why, how, which, is it. We use it to hear a market before it speaks to you.
✓Read by a Licter consultant
ANSWERTHEPUBLIC AT A GLANCE
What is AnswerThePublic?
AnswerThePublic is a search listening tool launched in the UK in 2014 and bought in 2022 by NP Digital, Neil Patel's agency. It visualises questions, comparisons and related searches from search engine suggestions.
Related expertise Search listening
WHAT IT DOES
What AnswerThePublic lets you analyse.
Comparisons
What the market weighs up: "X or Y", "X versus Y".
By language and country
Questions change from one market to the next.
Alerts
New questions appearing on a tracked topic.
ANSWERTHEPUBLIC AGENCY
Why work with a AnswerThePublic agency?
AnswerThePublic provides data. A AnswerThePublic agency like Licter turns it into a decision: here is how we use it.
AnswerThePublic on its own
- A tool to learn and to run
- Queries set once, never reviewed
- Dashboards nobody opens
- Exports to interpret on your own
AnswerThePublic with Licter
- We run it for you: nothing to learn
- A consultant who frames the question with you
- A setup read and adjusted continuously
- A recommendation presented to those who decide
You receive a recommendation, not a dashboard to run.
- 01
Framing
We start from the decision to make, not from a keyword list: the perimeter follows the question.
- 02
Collection
Queries, sources, languages and periods, set by the consultants who will read the output themselves.
- 03
Reading
An analysis crossed with our other sources, and a recommendation your teams can act on.
WHAT WE DELIVER
What we deliver with AnswerThePublic.
01 / 03
Question map
- A subject's questions, grouped
- Doubts holding back a purchase
- Comparisons with competitors
- What to answer first
02 / 03
Content plan
- Topics, in the public's words
- A format per question
- Crossed with the conversation
- A calendar
03 / 03
Product leads
- Needs that come back
- Irritants expressed
- What offers do not solve
- A summary for innovation
USE CASES
AnswerThePublic: the use cases where it counts.
Each card leads to the use case it contributes to.
LIMITS AND COMPLEMENTS
The limits of AnswerThePublic, and how we make up for them.
!Limit
Suggestions, not volumes
The tool starts from autocomplete: it shows what is searched, not how much.
AnswerThePublicWhat we make up for
!Limit
A capped free version
Free searches are limited; we work with our own access.
AnswerThePublicWhat we make up for
＋We cross it with
Semrush
A topic's size, market by market.
SemrushSee the page↗
＋We cross it with
Google Trends
Date a topic, and see whether it comes back each year.
Google TrendsSee the page↗
＋We cross it with
ChatGPT
The brands cited on your category's questions, and in which order.
ChatGPTSee the page↗FAQ
Frequently asked questions about AnswerThePublic.
Is Licter a AnswerThePublic agency?
Yes: as a AnswerThePublic agency, we run the tool for our clients, set it up, read it and deliver the analysis. Licter is not its publisher; we are an independent consultancy that picks the tool by the question.
It is a free tool: why go through you?
The list of questions is open; the reading, the sorting and the crossing with the rest of the market are not.
Where do the questions come from?
From search engine suggestions: what people start typing, and what the engine completes.
TIME TO ACT
Looking for a AnswerThePublic agency?
Send us the question. If another tool answers it better, we will tell you: we use about fifteen.
NOTED - WE GET BACK TO YOU WITHIN 24 HOURS