WHY LICTERFounded in 202250+ organisations20+ languages

Replace intuition with data.

That sentence is our founders'. It is also the whole method: the largest consumer panel in the world already exists, it publishes every day, and almost nobody reads it properly.

Book a meeting Our story

WHERE WE COME FROM

Built by the team that read the country's conversation.

Licter was founded in 2022 by Antoine Khaitrine and Adrien Krebs, who led the Data & Digital Analysis cell at the Élysée. They left with a conviction: French organisations were years behind on audience intelligence, monitoring and social listening. The gap was one of method, not of data.

Antoine KhaitrineCo-founder
Adrien KrebsCo-founder

Antoine Khaitrine and Adrien Krebs, the founders of Licter — Antoine Khaitrine & Adrien Krebs

In figures.

50+client organisations, from CAC 40 groups to institutions
160+projects delivered since 2022
3 bnconsumer profiles in the panel we read
Top 50Insider worldwide, SI Lab since 2022

WHAT MAKES THE DIFFERENCE

Consultants, not dashboards.

The difference is not the volume of data. It is who reads it, and what they are asked to conclude from it.

01
A panel nobody has to recruit
Three billion people already publish what they like, follow, buy and reject. We profile that behaviour daily instead of asking a thousand people to declare it.
02
Analysis in the market's own language
Our consultants work in Mandarin, English, Spanish, Hindi, Cantonese and Arabic. A market read through translation is a market read half-wrong.
03
Proprietary algorithms, best-in-class tools
We combine our own profiling algorithms with the leading platforms on the market. We are not selling you a seat on one of them.
04
A price set to your scope
The price depends on the markets, languages and topics you need covered, nothing else. You pay for answers, not for seats on a platform.

WHO WE WORK WITH

Three teams, one source.

The same panel answers three very different mandates. That is usually how a first project becomes a shared resource.

A
Consumer Insights & Market Research
Personas, segmentation, market studies and trend reads, built on behaviour rather than on a recruited sample.
B
Marketing & Communications
Campaign impact, spokesperson strategy, ambassador selection, and the reputation signal that comes back.
C
Product Innovation & Development
Product verdicts, unmet needs, competitive whitespace and the trends that decide a roadmap.

THE TEAM

The people who read it for you.

Analysts, consultants and client leads, in one office. The person who frames your question is the one who reads the conversation and presents what it means.