Use cases
Twelve business questions, twelve answers in social data.
Four families of questions: what your campaigns actually changed, what the market says about you, who your audiences really are, and what to build next. For each one we read what people post, search and ask AI, and a consultant tells you what it means.
The questions our clients ask us:
- Communication“Did our campaign change the way people talk about us?”
- Communication“On which subjects is our leader credible to the public?”
- Communication“Which creators already speak to our customers, or to the ones we want?”
- Brand health“What is being said about us, and is it changing?”
- Brand health“Which words do our customers use to talk about us?”
- Brand health“Which subjects could become a crisis for us?”
- Audiences“Who really are our customers, beyond age and gender?”
- Audiences“What matters to 18 to 30 year olds in our category?”
- Audiences“What do our customers expect at each step of the journey?”
- Trends & innovation“What do our customers really love about our products?”
- Trends & innovation“How big is the conversation in this market, really?”
- Trends & innovation“Who really shapes our category?”
Trusted by 50+ organisations · 160+ projects since 2022
Four families of questions
Pick the family your question belongs to, then the case that looks like it.
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01 · Communication
Make every campaign, event and spokesperson measurable.
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02 · Brand health
Know what the market says about you, before it becomes a problem.
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03 · Audiences
Replace the persona workshop with observed behaviour.
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04 · Trends & innovation
Decide what to build on evidence, not conviction.
A question, not a dashboard
A tool gives you figures on whatever you managed to set up. We start from the decision you have to make, and give you the answer, read by an analyst.
- With a dashboard: You start from keywords.With Licter: We start from your decision.
- With a dashboard: You read volume curves.With Licter: You read what they mean.
- With a dashboard: One language, often English.With Licter: Over twenty languages, read by native speakers.
- With a dashboard: An export to present yourself.With Licter: A recommendation, presented to those who decide.
Each use case above shows the deliverable you receive.
And for you?
Get a real case, in your sector.
Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.
Rather read first? The guide to the 12 questions
Noted. A consultant sends you a real case within 48 hours.
Frequently asked questions
What is social data used for by a brand?
To answer business questions with what people post, search and ask AI, without asking them: what a campaign changed, where your reputation stands, who your audiences really are, what to launch next.
How is this different from a social listening tool?
A tool collects and displays. We pick the sources, clean out the noise and read the result: you receive a recommendation, not a dashboard to interpret. We work with the best tools on the market, too.
How long until a first answer?
About ten days for a first read, from framing to readout. Continuous monitoring starts as soon as framing is done, and an alert reaches you within fifteen minutes.
Do we need a platform already?
No. We bring the licences and the sources. If you already own one, we can also take it over and make it useful.
Can the data be trusted?
They are public, but raw. An analyst removes bots, duplicates and off-topic posts before any reading, and every figure in the readout points back to its source.
How much does it cost?
The price depends on the offer and the scope: brands, markets and languages covered. The price list is sent on request.
Which of these questions is yours?
Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.
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- 50+organisations served
- 160+projects since 2022
- 20+languages monitored