Trends & innovation03 / 03

Map your stakeholders and the trends on their way.

Follow the communities, experts and institutions that shape a category, and the trends breaking out of it before they go mainstream.

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By the Licter analysis team · Updated

What you get

  • The stakeholder map and the topics gaining velocity.
  • Trends sorted: build, watch, stop.
  • The communities where they are born.

Trusted by 50+ organisations · 160+ projects since 2022

The question we get

“Who really shapes our category?”

Today, you seeWhat is missing

  • Monitoring that piles up topicsWhat is really rising, and what is noise
  • Trends seen in the pressThe communities where they are born
  • A flat list of playersWho matters, and when to talk to them

What you receive

Trend radar

We identify the communities, experts, media and institutions that shape your category, then follow how topics evolve month after month, over eighteen months. An analyst tells what is really rising from what is just noise, and tells you what to build, watch or stop.

  • The stakeholder map and the topics gaining velocity.
  • Trends sorted: build, watch, stop.
  • The communities where they are born.
  • A regular read to follow how they evolve.
Get a real case of this kind
Trend radarWhat to build, watch or stop

Build

  • Cozy games+182 %
  • LEGO for adults+64 %

Watch

  • Board games+31 %
  • Retro consoles+22 %
  • Virtual reality+2 %

Stop

  • Battle royale−48 %
  • NFT games−71 %

Carried by: streamers' audiences, adult collectors, groups of friends. Read over 18 months.

Source: Social, search, streams · 18 monthsLicter · p. 3 / 15

How it runs

  1. Day 0Framing

    We define the category and the issues that concern you.

  2. Day 3Collection

    We identify the players and follow how topics evolve.

  3. Day 7Analysis

    An analyst tells what is really rising from what is just noise.

  4. Day 10Decision

    We tell you what to build, what to watch, what to stop.

Indicative timings for a first read; continuous monitoring starts as soon as framing is done.

What we read

  • Communities
  • Experts and media
  • Institutions
  • Topic trends

They talk about it, and a typical case

53:28 “I have witnessed two revolutions.” Transat Café l'Or · Antoine Robin

Typical case · illustrative figures

A game publisher follows eighteen months of conversation.

Cozy games overtook battle royale in month nine, carried by streamers' audiences.

Our recommendationBuild the next title around cozy and co-op play.

The real figures of a comparable engagement, anonymised: get a real case 

  • Trends caught before othersYou act when a topic is rising, not when it is everywhere.
  • Fewer failed betsPassing fads are ruled out before you invest.
  • The right people to talk toYou know who matters in your category, and when to talk to them.

And for you?

Get a real case of this kind, in your sector.

Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.

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Rather read first? The guide to the 12 questions 

Frequently asked questions

Over what period do you read trends?

Usually eighteen months, to tell a real trend from a passing fad.

Is it useful for public affairs?

Yes: stakeholder mapping serves public affairs as much as marketing.

How often do you update?

Every month, or continuously with monitoring.

Which of these questions is yours?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.

A consultant, not a sales team. Weekdays, 9am to 7pm.

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