Trends & innovation02 / 03

Analyse a market and find the opportunities nobody has claimed.

Size the conversation of a market, spot the unmet needs and the whitespace nobody has claimed yet, before your competitors do.

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By the Licter analysis team · Updated

What you get

  • A map of demand, with the gaps your competitors are not covering.
  • The size of the conversation, segment by segment.
  • Competitors' positioning.

Trusted by 50+ organisations · 160+ projects since 2022

The question we get

“How big is the conversation in this market, really?”

Today, you seeWhat is missing

  • Market studies everyone has readThe needs that keep coming up unanswered
  • Competitors everywhere, it seemsThe spaces nobody holds
  • A go / no-go on instinctA reasoned recommendation

What you receive

Opportunity matrix

We define the market with you, then read its whole conversation and the demand expressed in search. The needs that keep coming up unanswered and the spaces your competitors do not hold become a reasoned recommendation: go or not, and with which offer.

  • A map of demand, with the gaps your competitors are not covering.
  • The size of the conversation, segment by segment.
  • Competitors' positioning.
  • A reasoned go / no-go recommendation.
Get a real case of this kind
Opportunity matrixDemand against what competitors offer
Open space
Crowded marketSaturated marketCertified used EVsCompact EVsCar subscriptionHybridsHome chargingDemand →Competitor coverage →

Two strong needs, barely covered: certified used EVs first.

Source: Google, YouTube, forums · 12 months · 1.8M searchesLicter · p. 8 / 20

How it runs

  1. Day 0Framing

    We define the market: category, countries, languages.

  2. Day 3Collection

    We collect the conversation and the expressed demand.

  3. Day 7Analysis

    An analyst finds the unmet needs and the open spaces.

  4. Day 10Decision

    We recommend where to go, with which offer and messages.

Indicative timings for a first read; continuous monitoring starts as soon as framing is done.

What we read

  • Market conversation
  • Search
  • Competitors
  • Audience panel

They talk about it, and a typical case

1:03:49 “Forums are not dead.” Groupe SEB · Hélène Classine

Typical case · illustrative figures

A carmaker hesitates over its next range.

The conversation shows used EVs grew more than tenfold, with no clear certified offer.

Our recommendationLaunch a certified used-EV offer.

The real figures of a comparable engagement, anonymised: get a real case 

  • A less risky launchYou enter a market knowing what it lacks.
  • A head startNeeds show up in the conversation before the surveys.
  • Fewer one-off market studiesOne team following your questions replaces one-off studies.

And for you?

Get a real case of this kind, in your sector.

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Frequently asked questions

Can you analyse a foreign market?

Yes, with analysts who speak the market's language, not through machine translation.

Is this market research?

It is complementary: we read what is said spontaneously, across a whole market.

How long does it take?

Two to three weeks for a full market analysis.

Which of these questions is yours?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.

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