Trends & innovation01 / 03

Test and evaluate your products on your customers' unfiltered verdict.

Read the unfiltered verdict on your products and your competitors': what gets praised, returned, or worked around.

Talk to a consultant See a possible deliverable

By the Licter analysis team · Updated

What you get

  • Strengths and irritants per product, yours and theirs.
  • Flaws ranked by frequency.
  • Unexpected uses that open new leads.

Trusted by 50+ organisations · 160+ projects since 2022

The question we get

“What do our customers really love about our products?”

Today, you seeWhat is missing

  • An average rating on retail sitesStrengths and flaws, quoted and counted
  • Returns with no explanationThe flaw that makes people return it
  • A vague idea of competitorsYour product against theirs, point by point

What you receive

Product sheet

We read the unfiltered verdict on your products and your competitors': reviews, test videos, forums, workarounds. An analyst ranks strengths and irritants by frequency, product by product, and turns them into priorities for the next version.

  • Strengths and irritants per product, yours and theirs.
  • Flaws ranked by frequency.
  • Unexpected uses that open new leads.
  • Priorities for the next version.
Get a real case of this kind
Product sheetYour game against the main competitor, 30 days after release

Your game

7.8/10

  • story41 %
  • graphics33 %
  • soundtrack18 %
  • online lag29 %
  • microtransactions24 %

Main competitor

7.1/10

  • multiplayer37 %
  • price21 %
  • short story31 %
  • bugs19 %

+ strengths, − irritants, as a share of the reviews that mention them.

Source: Steam, Reddit, YouTube · 9,200 reviewsLicter · p. 2 / 10

How it runs

  1. Day 0Framing

    We choose the products to evaluate, yours and competitors'.

  2. Day 3Collection

    We collect everything said about each one.

  3. Day 7Analysis

    An analyst ranks strengths and irritants, product by product.

  4. Day 10Decision

    We hand you a verdict and improvement priorities.

Indicative timings for a first read; continuous monitoring starts as soon as framing is done.

What we read

  • Product reviews
  • Review videos
  • Social networks
  • Competitors

They talk about it, and a typical case

1:00:32 “Social listening helps us understand what is said about us.” Dassault Systèmes · Jean-Stéphane Bou

Typical case · illustrative figures

A video game publisher reads reactions to its beta.

The story and graphics are praised; microtransactions and lag concentrate the criticism.

Our recommendationFix the lag before release and rethink the pricing model.

The real figures of a comparable engagement, anonymised: get a real case 

  • Fewer returnsThe flaws that make people return a product are fixed first.
  • An evidence-based roadmapThe next version answers what customers actually say.
  • Free ideasWorkarounds open product leads nobody has tested.

And for you?

Get a real case of this kind, in your sector.

Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.

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Rather read first? The guide to the 12 questions 

Frequently asked questions

Can you evaluate a product not yet released?

Yes, from reactions to a beta, a teaser or competing products already on the market.

How many reviews does it take?

A few hundred are often enough to see patterns; we tell you if the volume is too low.

Do you cover reviews abroad?

Yes, in more than twenty languages.

Which of these questions is yours?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.

A consultant, not a sales team. Weekdays, 9am to 7pm.

We use your contact details only to call you back. Privacy policy.

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  • 50+organisations served
  • 160+projects since 2022
  • 20+languages monitored