Brand health03 / 03
Catch weak signals early, while they are still containable: a rumour, a boycott call, a supplier controversy. Alerts within 15 minutes.
What you get
Trusted by 50+ organisations · 160+ projects since 2022
The question we get
Today, you seeWhat is missing
What you receive
We map your sector's own risks with you, then set alert thresholds with an editor, not an algorithm. Every signal is qualified by an analyst before it reaches you: who carries it, with what influence, how fast it spreads.
Licter Vigie · to: communications team
Level 2 of 3 · handle today
Server crashes on launch weekend
Recommended responseA daily update on fixes, no crisis communication.
Sent at 2:32 pm · qualified by the analyst on duty
We map your sector's risks and your escalation protocol with you.
Monitoring runs 24/7, with thresholds set by an editor, not an algorithm.
An analyst qualifies each signal: reach, carriers, speed.
You are alerted within 15 minutes, with a recommended response.
Indicative timings for a first read; continuous monitoring starts as soon as framing is done.
What we read
53:14
“Consumption is an act of activism.”
Kantar · G. Lefloch
Typical case · illustrative figures
A video game publisher sees criticism rise on launch weekend.
The read shows server crashes concentrate the anger, not the game.
Our recommendationPost daily on fixes, with no crisis communication.
The real figures of a comparable engagement, anonymised: get a real case
And for you?
Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.
Rather read first? The guide to the 12 questions
Noted. A consultant sends you a real case within 48 hours.
Whoever you decide, on the channel you decide, following the protocol agreed before launch.
An analyst qualifies every signal before alerting. Thresholds are editorial, not just volumes.
Yes: continuous reading, regular check-ins with your teams and a review at the end.
Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.
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