Communication03 / 03

Identify the right ambassadors, not the biggest accounts.

Find the creators and public voices whose audience genuinely overlaps yours, not the ones with the largest follower count.

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By the Licter analysis team · Updated 7 October 2026

What you get

A ranked shortlist with audience overlap, affinity and risk flags.
Emerging creators before they become expensive.
The audience profile of each.

Trusted by 50+ organisations · 160+ projects since 2022

The question we get

“Which creators already speak to our customers, or to the ones we want?”

Today, you seeWhat is missing

Influencer lists sorted by followersThe real overlap with your audience
Fees that rise with fameEmerging voices, before they get expensive
A risk found after signingRisk flags checked beforehand

What you receive

Creator shortlist

We do not start from a list of influencers. We start from your target audience, and look for the voices it actually listens to. Each voice is then ranked on three criteria: audience overlap, affinity with your category and risks attached to its name.

A ranked shortlist with audience overlap, affinity and risk flags.
Emerging creators before they become expensive.
The audience profile of each.
Format and platform recommendations.

Get a real case of this kind

Creator shortlistRanked by overlap with your audience

#	Creator	Audience overlap	Affinity	Risk
1	@lea.modeInstagram · 86 k	64 %	82	low
2	@studio.zoeTikTok · 142 k	58 %	77	low
3	@theo.styleYouTube · 51 k	55 %	74	check
4	@grande.iconeInstagram · 2,4 M	18 %	61	high
5	@clara.vintageTikTok · 39 k	47 %	80	low

The biggest account ranks 4th: its audience barely overlaps yours.

Source: Instagram, TikTok, YouTube · audience panelLicter · p. 3 / 12

How it runs

Day 0Framing
We define the target audience and the values to respect.
Day 3Collection
We find the voices speaking to that audience, beyond the usual lists.
Day 7Analysis
An analyst measures each one's overlap, affinity and risk.
Day 10Decision
We hand you a ranked shortlist, with our format recommendations.

Indicative timings for a first read; continuous monitoring starts as soon as framing is done.

What we read

Audience panel
Social networks
Controversies
Your audience

They talk about it, and a typical case

41:22 “If I were a social network, I would be Instagram.” LVMH · Clara Mallien

Typical case · illustrative figures

A luxury house targets Gen Z.

The biggest fashion accounts reach an audience it already has; three mid-size creators reach aspirational Gen Z with strong affinity for the house.

Our recommendationA programme with them rather than one big campaign.

The real figures of a comparable engagement, anonymised: get a real case

Influence spend that reaches the right peopleYou pay for an audience that overlaps yours, not for followers.
Creators found earlyEmerging voices cost less before they become obvious.
Controversies avoidedRisk flags are checked before signing.

And for you?

Get a real case of this kind, in your sector.

Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.

Rather read first? The guide to the 12 questions

Frequently asked questions

Do you manage the relationship with creators?

No: we choose the right profiles with you, your agency or teams activate them.

Do you also measure influencer campaigns?

Yes, with the same method as any campaign: what it moved, and in whom.

Do you cover creators abroad?

Yes, in more than twenty languages, read by analysts who speak them.

Which of these questions is yours?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.

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50+organisations served
160+projects since 2022
20+languages monitored