03 · Audiences
Declared preferences and actual behaviour rarely match. The panel shows what people do, follow, buy and say when no one is asking them a question: a panel of about three billion consumers, read by analysts.
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Three questions we get, and the deliverable that answers each one.
“Who really are our customers, beyond age and gender?”
What you getPrecise personas built on 5,000+ behavioural criteria.
Read the use case“What matters to 18 to 30 year olds in our category?”
What you getA gap analysis between your audience today and the one you want.
Read the use case“What do our customers expect at each step of the journey?”
What you getExpectations and friction points, ordered by how often they surface.
Read the use caseTypical case · illustrative figures
The context
A food brand targets students.
What the conversation showed
The segmentation shows food creators' followers love the brand but barely buy it: opportunity 86 out of 100, against 31 for students.
Our recommendation
Shift the media plan.
The real figures of a comparable engagement, anonymised: get a real case
51:52
They talk about it
“Social listening for the largest city in France.”
And for you?
Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.
Rather read first? The guide to the 12 questions
Noted. A consultant sends you a real case within 48 hours.
From a behavioural panel of about three billion consumers, crossed with the public conversation and search. The data is aggregated: we read communities, not individuals.
More than 5,000 behavioural criteria: interests, media diet, brand affinities, sociodemographics.
Yes. We work on public or aggregated, anonymised data, with no tracking of individuals.
Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.
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