04 · Trends & innovation
Every product decision is a bet on what people will want. The conversation of a market usually says it first: the needs nobody covers well, the irritants of existing products, the topics rising before they reach the surveys.
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Three questions we get, and the deliverable that answers each one.
“What do our customers really love about our products?”
What you getStrengths and irritants per product, yours and theirs.
Read the use case“How big is the conversation in this market, really?”
What you getA map of demand, with the gaps your competitors are not covering.
Read the use case“Who really shapes our category?”
What you getThe stakeholder map and the topics gaining velocity.
Read the use caseTypical case · illustrative figures
The context
A video game publisher reads reactions to its beta.
What the conversation showed
The story and graphics are praised; microtransactions and lag concentrate the criticism.
Our recommendation
Fix the lag before release and rethink the pricing model.
The real figures of a comparable engagement, anonymised: get a real case
1:00:32
They talk about it
“Social listening helps us understand what is said about us.”
And for you?
Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.
Rather read first? The guide to the 12 questions
Noted. A consultant sends you a real case within 48 hours.
Often several months before it shows up in conventional surveys: niche communities talk about it long before the wider public.
Yes. Reviews, forums and networks talk as much about their products as yours: we compare strengths and irritants, product by product.
A survey asks people what they think. We read what they say and do spontaneously, continuously, across a whole market.
Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.
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