01 · Communication
You already know what you published. The real question is what it moved: in which audiences, on which platforms, and whether the voices carrying it were the right ones. The online conversation answers all three, provided you read it beyond the volumes.
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Three questions we get, and the deliverable that answers each one.
“Did our campaign change the way people talk about us?”
What you getA before / after read of the conversation, broken down by audience and platform.
Read the use case“On which subjects is our leader credible to the public?”
What you getShare of voice per spokesperson, topic by topic, against a peer set.
Read the use case“Which creators already speak to our customers, or to the ones we want?”
What you getA ranked shortlist with audience overlap, affinity and risk flags.
Read the use caseTypical case · illustrative figures
The context
A food brand launches a sauce with a TV campaign.
What the conversation showed
The conversation shows that creators' recipes on TikTok carried the launch, not the ad.
Our recommendation
Move part of the media budget to creator partnerships.
The real figures of a comparable engagement, anonymised: get a real case
41:22
They talk about it
“If I were a social network, I would be Instagram.”
And for you?
Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.
Rather read first? The guide to the 12 questions
Noted. A consultant sends you a real case within 48 hours.
Yes. We measure what the campaign moved in the conversation: volume, tone, themes, and above all which audiences changed their position. That often says more than a click-through rate.
It helps to set the baseline, but it is not required: the conversation is public and archived, so we can rebuild the before after the fact.
Social networks (TikTok, Instagram, X, LinkedIn, YouTube, Facebook), online press, forums and reviews, search, and the answers of generative AI.
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