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Segment your target profiles from what they actually do.

Profile who actually buys, visits and talks about you: sociodemographics, interests, media diet, brand affinities. More than 5,000 criteria.

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By the Licter analysis team · Updated

What you get

  • Precise personas built on 5,000+ behavioural criteria.
  • The map of your audience's communities.
  • Affinity, penetration and opportunity scores.

Trusted by 50+ organisations · 160+ projects since 2022

The question we get

“Who really are our customers, beyond age and gender?”

Today, you seeWhat is missing

  • Targets described by age and genderCommunities described by what they do
  • Personas from a workshopProfiles built on 5,000+ criteria
  • A media plan set by the briefThe community with the strongest opportunity

What you receive

Community cards

We start from what your customers do, not what they declare. The behavioural panel reveals the communities that really make up your audience; for each one we measure affinity, penetration and opportunity, and turn them into media plan priorities.

  • Precise personas built on 5,000+ behavioural criteria.
  • The map of your audience's communities.
  • Affinity, penetration and opportunity scores.
  • The media plan that follows.
Get a real case of this kind
Community cardsThe three communities to prioritise

Your audience, by community

Pragmatic parents 41 %Food creators' followers 19 %Sport fans 16 %Others 24 %
Food creators' followers19 % of the audience

Affinity74

Opportunity86

TikTokInstagram
Pragmatic parents41 % of the audience

Affinity78

Opportunity52

FacebookSearch
Sport fans16 % of the audience

Affinity57

Opportunity69

YouTubeStrava
Source: Behavioural panel · 1.2M profiles · 5,000+ criteriaLicter · p. 7 / 19

How it runs

  1. Day 0Framing

    We start from your brief and current targets.

  2. Day 3Collection

    We identify the communities that really make up your audience.

  3. Day 7Analysis

    An analyst measures each one's affinity, penetration and opportunity.

  4. Day 10Decision

    We recommend which communities to prioritise and how to reach them.

Indicative timings for a first read; continuous monitoring starts as soon as framing is done.

What we read

  • Behavioural panel
  • Social networks
  • Search
  • Brand affinities

They talk about it, and a typical case

51:52 “Social listening for the largest city in France.” Ville de Paris · B. Tailly & F. Lootvoet

Typical case · illustrative figures

A food brand targets students.

The segmentation shows food creators' followers love the brand but barely buy it: opportunity 86 out of 100, against 31 for students.

Our recommendationShift the media plan.

The real figures of a comparable engagement, anonymised: get a real case 

  • A media plan that hitsBudget goes to the communities with the strongest opportunity.
  • Overlooked targets foundThe communities the brief had missed come to light.
  • Personas that lastBuilt on more than 5,000 criteria, they update with the data.

And for you?

Get a real case of this kind, in your sector.

Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.

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Rather read first? The guide to the 12 questions 

Frequently asked questions

Do we need to share our customer data?

No. We can cross them if you wish, but the panel is enough for a first segmentation.

How many segments on average?

Usually five to eight communities, distinct enough to act on.

Can you segment a foreign market?

Yes, with analysts who speak the language and know the market.

Which of these questions is yours?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.

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  • 160+projects since 2022
  • 20+languages monitored