Communication01 / 03

Measure the impact of an event or campaign, beyond the views.

What a launch, a sponsorship or a keynote actually shifted: volume, reach, tone, and which audiences changed their position.

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By the Licter analysis team · Updated 7 October 2026

What you get

A before / after read of the conversation, broken down by audience and platform.
The peaks explained: who triggered them, with which content.
The comparison with your category's average.

Trusted by 50+ organisations · 160+ projects since 2022

The question we get

“Did our campaign change the way people talk about us?”

Today, you seeWhat is missing

Views, impressions, likesWhat the campaign changed in people's minds
A spike of mentions on launch dayWho triggered it, and whether it lasted
An agency report three months laterA read early enough to adjust

What you receive

Before / after read

We never look at the campaign on its own. We first set a baseline, then compare the conversation before and after, audience by audience, against your category's average. What counts is not the volume peak but what remains once it has passed, and in whom.

A before / after read of the conversation, broken down by audience and platform.
The peaks explained: who triggered them, with which content.
The comparison with your category's average.
Three recommendations for the next campaign.

Get a real case of this kind

Before / after readPosts per day, 7 days before and after launch

Before805posts/dayAfter2 062posts/dayUplift+156 %vs beforeCarried by46 %creators

Your brand Category average

Source: Social media, press, forums · 48,300 postsLicter · p. 4 / 16

How it runs

Day 0Framing
We set the baseline period, the campaign's goals and the audiences that matter.
Day 3Collection
We collect the conversation before, during and after, across every relevant platform.
Day 7Analysis
An analyst reads the peaks, themes and voices, and compares with your category's average.
Day 10Decision
We walk you through what worked, what did not land, and what we would change next time.

Indicative timings for a first read; continuous monitoring starts as soon as framing is done.

What we read

Social networks
Press and blogs
Search
Generative AI

They talk about it, and a typical case

41:22 “If I were a social network, I would be Instagram.” LVMH · Clara Mallien

Typical case · illustrative figures

A food brand launches a sauce with a TV campaign.

The conversation shows that creators' recipes on TikTok carried the launch, not the ad.

Our recommendationMove part of the media budget to creator partnerships.

The real figures of a comparable engagement, anonymised: get a real case

Budget where it paysYou know which levers really carried the campaign: the next one backs them.
A review in daysA first read as soon as the campaign ends, not a review three months later.
Decisions you can defendEvidence, audience by audience, to settle choices in committee.

And for you?

Get a real case of this kind, in your sector.

Anonymised, sent by a consultant within 48 hours. To see what the read actually gives for a company like yours.

Rather read first? The guide to the 12 questions

Frequently asked questions

How soon after the campaign can you measure?

A first read is possible as soon as the campaign ends; a full read takes a few days.

Do you also measure physical events?

Yes: trade shows, sponsorships, conferences. What counts is what they got people saying online, and who.

Can you compare several campaigns?

Yes, with the same method and baseline, to know which one really moved the conversation.

Which of these questions is yours?

Leave your email or phone number. A consultant calls you back within 30 minutes on weekdays to talk it through.

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160+projects since 2022
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